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At Sensient Technologies, we are experts in the science, art and innovation of color and flavor. We are market savvy and visionary. We are problem solvers. And we will be better with you.
We are looking for a Digital Marketing & Marketing Operations Manager to support the development of our digital marketing activities and lead generation initiatives in the Beauty & Personal Care ingredients industry.
Your mission will be to build and optimize our digital marketing ecosystem, combining inbound and outbound marketing initiatives to generate qualified leads and support customer engagement.
You will be a key member of the Sensient global marketing team with a focus onEurope, Middle East & Africa in a B2B environment, reporting to marketing director.
WHAT YOU’LL BE DOING?
1. Inbound Digital Marketing & Lead Generation:
Develop and manage digital marketing initiatives to attract and engage potential customers. (Managing and optimizing company websites and social media, identifying opportunities for improvement, promoting webinars…)
2. Outbound Digital Marketing & Customer Engagement:
Develop digital tools that support customer interaction and sales activities. (marketing content on sales enablement tool, digital customer experiences linked to samples, marketing materials or events)
3. Content Creation & Marketing Materials
Create and maintain high-quality marketing content supporting innovation and commercial activities. (Developing and maintaining digital and printed marketing materials, brochures, sales presentations and product documentation, Video development)
4. Marketing Operations, Analytics & Lead Management
Ensure that marketing initiatives are measurable and contribute to business growth. (Tracking marketing KPIs, Driving marketing technology innovation and digital tool deployment…)
WHAT YOU’LL BRING?
WHAT YOU’LL GET?
About Sensient:
Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.
