Marketing digital Offres d'emploi - Champlan 91

Pluxee is a global player in employee benefits and engagement that operates in 31 countries . Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members , Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants .

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Employee Contract type :

Permanent Regular

Job Description :

Pluxee is a global player in employee benefits and engagement that operates in 29 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Wellbeing, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,000 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 36 million consumers and 1.7 million merchants.

Conducting its business as a trusted partner for more than 45 years, Pluxee is committed to creating a positive impact on all its stakeholders, from driving business to local communities, to supporting wellbeing at work for employees while protecting the planet.

Role Overview

The Global B2C Marketing Automation & Orchestration Expert will lead the continued rollout of the B2C Marketing Automation initiative across countries, implementing global automation tools across countries to achieve key business objectives for consumers.

The role involves developing and establishing a structured, value-focused framework-including processes, tools, and metrics-to implement robust B2C Marketing Automation practices across the organization. The expert will make strategic decisions on core functionalities and new features of B2C Marketing Automation systems and provide guidance and support to countries during project implementation.

Key responsibilities include leveraging the Marketing Automation & Orchestration stack and methodologies to optimize consumer acquisition, conversion, engagement, and retention. The role-holder will also support countries in operational "Run Mode" by sharing best-practices, driving enhancements (e.g., new data requests for personalized experiences), and enabling new channel integrations.

The successful candidate will collaborate cross-functionally with local teams to implement standardized practices, ensure adherence to guidelines, and foster best-in-class consumer engagement strategies.

Key Responsibilities

Manage the global roadmap for tool deployment

• Collaborate with global and local stakeholders to ensure alignment with digital marketing & product teams, and organizational delivery capacity.
• Define the target marketing technology stack components and integrate them seamlessly into the broader ecosystem
• Collect and analyze country-specific requirements, either directly or through Digital Marketing teams, to establish priorities
• Manage project and steering committees, providing clear progress updates, identifying risks, proposing mitigations, and escalating critical issues as needed.

Oversee stack maintenance and optimization

Manage partner relationships

Coordinate deployment in countries

Define and align standard methods & processes

Analyze and prioritize enhancements

Qualifications

Education : A bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a plus

Experience

Skills

Key Competencies