Marketing digital Offres d'emploi - Mont-Saint-Aignan (76)

À propos de Carrier

Carrier Global Corporation, leader mondial des solutions intelligentes pour le climat et l’énergie, s’engage à développer des innovations qui apportent confort, sécurité et durabilité au quotidien. Grâce à des avancées de pointe dans des solutions climatiques telles que le contrôle de la température, la qualité de l’air et le transport, nous améliorons la vie, soutenons des secteurs essentiels et assurons le transport sécurisé des denrées alimentaires, des médicaments vitaux et bien plus encore. Depuis l’invention de la climatisation moderne en 1902, nous avançons avec une mission claire : améliorer nos vies et le monde que nous partageons. Nous restons leaders grâce à une équipe mondiale, inclusive et d’excellence, qui place le client au cœur de toutes nos actions. Pour en savoir plus, consultez ou suivez Carrier sur les réseaux sociaux @Carrier.

Why Carrier?

Carrier is the leading worldwide provider of heating, ventilation, and air conditioning (HVAC), refrigeration, fire, security, and cold chain solutions. We invented the modern air conditioning, and our team of pioneers and innovators have a long trajectory of developing new technologies.

About the Role

We are looking for a Digital Marketing Manager – Marketplace to drive the digital growth and commercial performance of our new Marketplace platform.

This strategic role will be instrumental in defining and executing the digital marketing strategy to support the successful launch, adoption, and growth of the Marketplace across multiple countries.

You will play a key role in increasing traffic, online orders, and revenues through digital channels while working cross-functionally with product, IT, content, and country teams.

Key Responsibilities

Marketplace Digital Marketing Strategy

• Define and execute the digital marketing strategy for the Marketplace

• Support Marketplace growth ambitions by significantly increasing traffic, online orders, and revenues through digital channels

• Build marketing plans aligned with MVP, phased rollout, and country launches (Germany, UK, Spain, Portugal, etc.)

SEO & Organic Growth

• Own Marketplace SEO strategy in collaboration with Web and Content teams

• Define SEO guidelines for:

  Marketplace pages

  Category and product pages

  Multilanguage and multi-country content

• Monitor organic performance and continuously optimize visibility and conversion

• Ensure SEO best practices are embedded from pre-launch through post-go-live

Acquisition Campaigns & Digital Activation

• Plan and execute digital campaigns (paid, owned, earned) to drive Marketplace traffic

• Coordinate launch and post-launch campaigns with ETT Business Team and country teams

• Support Service Partners and vendors with marketing toolkits, templates, and messaging

Marketplace Launch & Communication

• Contribute to Marketplace naming, branding, and positioning from a digital marketing perspective

• Build and execute launch communication plans including pre-launch and post-launch phases

• Coordinate digital promotion across:

  Marketplace website

  Carrier digital channels

  Events and trade shows

Data, Performance & Optimization

• Track and analyze key digital marketing KPIs:

  Traffic and acquisition sources

  Conversion and engagement

  Campaign performance

• Leverage customer and Marketplace data to support future marketing initiatives

• Use insights to continuously improve campaign and content effectiveness

Cross-Functional Collaboration

• Work closely with:

  Marketplace Business Owner and Product teams

  Web, SEO, and Content Managers

  Marketing Communication and Country Marketing teams

  IT teams supporting Marketplace platforms

• Ensure digital marketing actions align with Marketplace capabilities, seller readiness, and content availability

Profile & Qualifications

Experience

• 5+ years of experience in digital marketing, preferably in eCommerce or Marketplace environments

• Experience supporting platform launches and international rollouts

• B2B and B2C digital marketing experience is a strong advantage

Functional Skills

• Strong expertise in digital marketing for eCommerce / Marketplace businesses

• Deep understanding of SEO and digital acquisition strategies

• Experience managing multi-country and multi-language campaigns

• Strong analytical and performance-driven mindset

Soft Skills

• Ability to operate in complex, cross-functional environments

• Strong coordination and stakeholder management skills

• Pragmatic and structured approach in fast-moving projects

• Excellent communication and storytelling skills

Languages

• Fluent English required

• Additional languages are a plus

Success Metrics

• Marketplace traffic growth (organic and paid)

• SEO visibility and ranking improvement

• Campaign-driven acquisition and conversion

• Marketplace awareness at launch and post-launch

• Adoption by Service Partners and end customers

Our commitment to you

As an employer of choice, our greatest assets are the expertise, creativity, and passion of our employees. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers.

We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better.

The values that guide us are respect, integrity, inclusion, innovation, and excellence.

We’re excited for you to join us and make a difference.