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Marketing Manager

Marketing Manager

ESSCALyon, France
Il y a plus de 30 jours
Description de poste

Marketing Manager Opportunity at ESSCA 🌟

This position is open at one of our following campuses : Angers - Lyon - Paris

The Marketing Manager will lead the school's marketing strategy, enhance the market visibility of BMI and PGE in France, and boost international enrollments in the following programs : MSc and Continuing Education.

Strategic Management :

  • Develop and implement a comprehensive marketing strategy aligned with the school's mission and objectives.
  • Analyze market trends, competitor strategies, and target audience insights to inform marketing initiatives.
  • Ensure adherence to the marketing budget, allocate resources efficiently to maximize ROI of marketing initiatives, and adjust strategies as needed.

Marketing Operations :

  • In coordination with the communications department, ensure brand consistency across all marketing channels.
  • Create and manage messaging, visual identity, and marketing materials.
  • Collaborate with recruitment teams to develop marketing strategies that attract potential students.
  • Monitor and analyze data from leads to enrollments to refine marketing tactics and outreach efforts.

    • Digital Marketing :

  • Lead digital marketing efforts, including social media, email campaigns, SEO, and website optimization.
  • Use analytics tools to measure and report on the effectiveness of digital campaigns.

    • Event Marketing :

  • In collaboration with recruitment teams, plan and promote school events, workshops, and conferences to enhance visibility and engagement.
  • Coordinate logistics and marketing efforts to ensure the success of events.

    • Management :

  • Lead and mentor the marketing team, fostering a collaborative and innovative environment.

    • Set performance goals and conduct regular evaluations to ensure team effectiveness.

    Job Features :

  • Permanent contract - executive status
  • Working hours : full-time
  • Salary : according to profile
  • Additional benefits : 7 weeks of paid leave (for a full year worked) + RTT - Health and welfare insurance - Meal vouchers (€10 / voucher - 50% covered by ESSCA) - Profit-sharing agreement - Hybrid work possible according to the current telework agreement - Numerous benefits through cultural and leisure activities offered by the CSE

    • Position available immediately

    Master’s degree in marketing, business administration, or a related field.

    7+ years of experience in marketing, with at least 3 years in a leadership role, preferably within higher education.

    Proven track record of developing and executing successful marketing strategies.

    Strong knowledge of digital marketing tools and analytics platforms.

    Excellent communication, presentation, and interpersonal skills.

    Ability to think strategically while managing day-to-day marketing operations.

    Experience in managing budgets and demonstrating ROI on marketing campaigns.

    Fluent in both English and French, ideally an English native speaker.

    Strong writing and communication skills are also crucial to this role, and it is essential that the candidate be a team player, willing to step in to help on the ground when required.

    ESSCA is committed to diversity, non-discrimination, and equal opportunity. Our positions are accessible to people with disabilities.

    Looking for a new challenge? Join ESSCA!

    A prestigious business school that has placed people at the heart of its mission since 1909. With 6 campuses in France and 4 internationally, ESSCA trains responsible managers and entrepreneurs in an ethical and supportive environment. Discover an innovative institution, globally recognized, that combines strong values with a commitment to sustainable development.

    Experience a unique journey where humanism, responsibility, agility, and efficiency are at the core of ESSCA's activities for its development.