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Issy-les-Moulineaux, Paris Region
E-commerce manager
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E-commerce manager
Accor
Issy-les-Moulineaux, Paris Region
Il y a plus de 30 jours
Description de poste
Job Description
Manage all online activity in relation to traffic acquisition, sales, conversion and reporting
Develop and implement ecommerce strategy in order to improve website performance
Work with developers to improve website speed
Work with the marketing team or manage digital marketers in order to improve quality and traffic acquisition
Re-Platforming website, making website mobile capable
Research market in order to discover new trends and technologies in order to improve website performance
Analyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpis
Oversee or directly manage digital marketing channels, Display, affiliates and email marketing and social media
Develop content calendar and oversee website uploads and landing pages development
Report on performance
Qualifications
Minimum 2 to 5 years’ experience in a similar role
Bachelors’ degree in Digital Marketing or related field.
Knowledge of implementing digital marketing concepts such as social media, display and affiliate channels.
Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
Excellent understanding of web design, customer flow and web analysis.
Confidence in traffic analysis, reporting tools and optimisation.