Digital Marketing Executive

Company Description

Pullman Phuket Arcadia Naithon Beach

Hotels combining lifestyle and design, for business and leisure

Located just 12 minutes from Phuket International Airport, this Phuket resort commands panoramic views of the Andaman Sea, a peaceful paradise offering ultimate privacy. Pullman Phuket Arcadia Naithon Beach Hotel is situated on Naithon Beach and surrounded by Sirinat National Park, a beautiful harmony of nature and 5-star luxuries. Lounge by one of our two pools, or pamper yourself at the hotel's award-winning Spa. Dine at our restaurants, bars and deli offering a fusion of Thai and Western cuisine.

Pullman Phuket Arcadia Naithon Beach is part of the exclusive MyResorts program that provides rewarding experiences for Accor Live Limitless members. Our hotel organises a range of fun family friendly activities such as exotic Thai cooking classes. Ban Naithon is located on the North West side of the island, just 8km from the airport. The retreat is on one of Phuket's best beaches, with close proximity to Phuket's tourist spots. It is only a 15-minute drive to Bangtao or 40 minutes to Patong.

Tourists could also rent a car and make a short drive to Patong for nightlife activities or travel further south and explore lesser known parts of the area. Whatever it is, be sure to slap on sun screen and hydrate because it can get a little hot!

"Boasting an island paradise with a picturesque view of the ocean, perfect weather and countless fun activities, Pullman Phuket Arcadia Naithon Beach hotel is as close to paradise on earth as it gets. Our 5-star resort welcomes you with open arms".

Brett (Mr.) Wilson, Hotel Management

Job Description

Key Responsibilities

• Update and maintain content on hotel microsites, ensuring information is accurate, up to date, and aligned with brand guidelines and campaign messaging
• Manage content updates across ecommerce and restaurant websites, including new promotions, menu updates, seasonal campaigns, and operational information.
• Perform website CMS updates for all ATDMC-hosted websites, including WordPress and plugin updates, ensuring all sites remain on the latest approved versions.
• Plan and publish organic social media content for select hotels, including caption writing, post scheduling, and coordination of visual assets.
• Assist with the setup of digital advertising campaigns, including campaign implementation and the preparation of Thai-language ad captions where required.
• Maintain and update a database of relevant influencers and content creators, and provide monthly recommendations to hotels based on campaign objectives, target audiences, and current social trends.
• Manage chatbot systems, including setup, performance monitoring, updates requested by hotels, and troubleshooting failed chats or technical issues.
• Edit social media video content as required, using pre-recorded footage and following direction from the Digital Marketing Manager.
• Support the team in preparing updated meeting presentations as required, including maintaining a monthly “base” presentation template used across all hotels.

Key Mentoring and Guidance Responsibilities: (pending skills assessment)

• Provide guidance and feedback on quality of on-site content, including written content, images, and video, with the objective of improving engagement and conversion rates.
• Provide direction on the social media strategy of hotels, under the guidance of the ATDMC Digital Marketing Manager and ATDMC General Manager, with the goal of maximising social performance and increasing click-through traffic to hotel websites.
• Provide guidance and feedback on hotel CPC and display marketing strategies based on hotel objectives (e.g., room nights, restaurant bookings), under the direction of the ATDMC Digital Marketing Manager. This includes ensuring brand standards are maintained and appropriate visual assets are used.
• Present website, advertising and social media performance analysis during hotel meetings, including key KPIs and recommendations to drive year-on-year growth.

Qualifications

Previous experience as a Digital Marketing Executive in a large hotel operation, or an Assistant Digital Marketing Manager in small hotel operation, or relevant experience in a digital marketing agency.

Additional Information

Day to Day Tools & Systems:

• Meta Business Suite
• Meta Ads Manager
• WordPress and WooCommerce
• Yoast SEO
• Teamwork (for tracking of key tasks and communications)
• Semrush
• Google Ads
• Google Search Console
• Google Analytics
• Looker Studio
• Microsoft Office Suite
• Video editing software

Position Requirements:

Previous experience as a Digital Marketing Executive in a large hotel operation, or an Assistant Digital Marketing Manager in small hotel operation, or relevant experience in a digital marketing agency.