B2C CRM Specialist

Join our Movement and Champion Restaurant Culture!

At TheFork we believe that the best things in life happen around the the leading restaurant booking platform in Europe we connect the broadest community of loyal diners with the worlds favorite restaurants. Powered by innovation and a deep passion for the restaurant industry we create unique dining experiences across 11 countries.

Were part of the Tripadvisor Group and proud to be building a diverse people-first culture where respect ownership growth and better together values thrive.

If youre passionate about food technology and making a real impact your seat at the table is ready.

Discover life at TheFork

We are seeking a CRM B2C profile to join our dynamic team and improve our automatize multi-channels campaigns. At TheFork the CRM B2C team plays a crucial role in acquiring new diners and making them repeat their delightful dining experiences thanks to personalize marketing journeys. We collaborate extensively with various teams such as Data Product Loyalty and Marketing teams. Reporting to our Global CRM B2C Manager youll be supported by three amazing additional team members to continue to implement the strategy of migrating CRM B2C to full automize campaigns approach with the objectives of driving the growth and success of our organization.

What Youll Do :

• Marketing Users Journeys Creation & Improvement : From A to Z imagine and roll out the users journeys of tomorrow using data fields marketing channels rules orchestration etc
• Dive into the Data Fields possibility : Unlock new journeys scenario and improve both segmentation & personalization.
• Express your Creativity on Copywriting : Write the master content of Newsletter & Pushes of your marketing journeys following internal brand guidelines.
• Master Tool Management : Stripo as HTML provider tool; Braze as multi-channels Campaigns / Journeys orchestration and sending tool.
• Report and Analyze : Through Tableau and homemade Reports to define where the next focus needs to be to reach higher results.
• Run your AB Test Learning Mindset : Never let an open question without answer; roll out learnings as speed wins to improve performances on daily basis.
• Lead and / or Support Projects : Realize our taste of innovation
• Coordinate and Set Up Ad Hoc Campaigns : Leading monthly prioritization request meeting with multiple stakeholders and guarantee the set up and deliverability on time by making sure each team is following process and deadlines.

Who You Are :

What we offer : An awesome team

A permanent contract

Flexible working environment (2 days home office per week up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)

Competitive fixed salary and bonus

International teams and a multicultural environment spanning 10 offices across Europe

Highly inclusive working environment

Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities family support travel etc

Continuous learning and development programs

Free access to the Calm app to help you build resilience wherever you are in your mental health journey

A program dedicated to helping you have the best work / life balance

Team building events

All hiring happens through our careers site and official email. We do not text or ask for payment during the hiring process. Please report any suspicious messages immediately.

We believe that we are better together and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability age socio-economic & cultural background ethnicity faith gender gender expression gender identity ideology national origin race sexual orientation marital status or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork we want you to bring us your unique perspectives and experiences so we can collectively continue disrupting the restaurant industry and go from good to great.

TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application interview or participation in the selection process due to health conditions or disability please direct your inquiries to Our HR team will review the request and respond accordingly.

#LI-FF1

Required Experience :

Unclear Seniority

Key Skills

Junit,Customer Service,Freelancing,Industrial Safety,ACCA,Arbitration

Employment Type : Full Time

Experience : years

Vacancy : 1