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Digital Marketing Specialist

Digital Marketing Specialist

EZVIZ FranceÎle-de-France, France, France
Il y a 14 jours
Type de contrat
  • Temps plein
Description de poste

About us :

Founded in 2012, EZVIZ is a global smart home brand focusing on consumer and residence. EZVIZ has grown rapidly since then and now markets its products in more than 80 countries across Europe, Asia-Pacific and the US.

Since 2016, EZVIZ has been creating a strong base in the European market and is committed to developing its market share across the continent in Benelux, France, Germany, Greece, Italy, Poland, Portugal, Slovakia and Spain. Its European division is headquartered in Hoofddorp, Netherlands, and has adopted a pro-active growth strategy through its dedicated sales.

EZVIZ France is now looking for a Digital Marketing Specialist.

Responsibilities :

  • Digital Marketing Strategy : Coordinate with line manager, sales team and the regional / HQ marketing team to develop and execute digital marketing strategies, including brand and product campaigns through PR, SEO, SEM, social media, KOL, EDM, etc. and continuously improve the brand's visibility, influence and market share in the local market.
  • Budget Management and Data Analysis : Understand the business needs and allocate marketing budgets effectively across different projects to ensure the best ROI. Analyze marketing data and generate performance reports to guide strategy and decision-making, ensuring efficient support for business growth.
  • E-commerce Off-Site Marketing : Create and implement strategies to boost visibility and sales on Amazon.fr and other local e-commerce platforms.
  • Social Media Marketing : Manage content and other operations for official social media accounts; collaborate with local influencers (KOLs, KOCs, and bloggers) to enhance brand loyalty, increase product visibility, and drive conversions.
  • Paid Media : Plan and manage paid campaigns on platforms like Google Ads and Meta Ads, focusing on maximizing ROI and optimizing performance. Manage other paid media channels and campaigns.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field. Native speaker, fluent in English.
  • 3+ years in digital marketing, preferably in consumer electronics or smart home industries, with a deep understanding of the French market.
  • Proven experience in running successful digital marketing campaigns, with hands-on expertise in influencer marketing, social media management, EDM, paid ads (Google, Meta, Amazon), and other paid media channels.
  • Excellent project management and organizational abilities, with the capacity to prioritize tasks and adapt in a fast-paced, results-oriented environment.
  • Strong communication and interpersonal abilities to effectively collaborate with internal teams and external partners.