Manager Digital Marketing H / F

Job Description

We are seeking a talented and creative Media Manager to join our dynamic team. The ideal candidate will oversee the development, execution, and optimization of media strategies to drive brand awareness, audience engagement, and business growth. If you're passionate about creating innovative media campaigns and analyzing results for impactful marketing, this is the role for you!

What Your Impact Will Be :

• Lead local media briefings together with the brand teams, ensuring precise audience targeting, optimized media mixes, and maximum impact of global initiatives as well as driving relevant local programs.
• Manage and optimize media buying efforts across a wide range of platforms, including Search, Social Media, YouTube, Programmatic Advertising, TV, CTV, and BVOD, working closely with local and regional media agencies.
• Drive TV negotiation strategies in partnership with the France Marketing Director and local media agencies, ensuring high-impact, budget-conscious campaign execution.
• Develop Marketing Mix Modeling (MMM) with global teams to measure the incremental impact of media spend across platforms and optimize resource allocation.
• Lead and execute e-retail strategies by aligning digital advertising with inventory and sales data, optimizing ROAR fundamentals, and collaborating with the key account team across top retailers such as Cdiscount, Leclerc, Carrefour , and others.
• Collaborate with the regional digital team to advance first-party data acquisition efforts, accelerate CRM programs, and contribute to regional media playbooks for improved digital strategy alignment.
• Analyze media performance data to assess campaign efficiency, inform business decisions, and identify areas for continuous improvement, enhancing ROI and overall effectiveness.
• Upskill and mentor the French organization on digital and media strategies
• Oversee the management and development of a team of two digital experts , fostering talent growth, collaboration, and innovation

Qualifications

What We’re Looking For :

Skills

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community  and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!  You may be just the right candidate for this or other roles.

How We Work :

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors :

Our Approach to Flexible Work :

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are :

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at  https : / / jobs.mattel.com /  and  www.instagram.com / MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

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