Content Manager - Growth

Promo Lead - France | Pocket FM

Pocket FM is revolutionizing audio entertainment globally, with 80+ million listeners spending

over 110 minutes daily on our platform. As we expand to France, we need a tactical creative

leader who can take our proven promotional assets and crack the French acquisition funnel

through smart adaptation and relentless testing.

We're seeking a Promo Lead to oversee the localization and optimization of our promotional

content pipeline. You'll take successful base promo assets, adapt them for French audiences,

and create multiple variations to find the winning combinations that drive cost-effective user

acquisition.

The Goal

Lead a focused team of promo writers and video editors to systematically adapt, test, and

optimize promotional content for French market acquisition. Starting with proven base assets

20-40 minute promotional videos), you'll create multiple variants with different openings, hooks,

and messaging to crack the acquisition code on Meta, Google, TikTok, and other acquisition

channels.

Your success will be measured by your ability to find the creative variations that deliver the

lowest Customer Acquisition Costs (CAC) while maintaining high conversion rates from promo

viewers to paying subscribers.

Key Responsibilities

• Oversee dubbing operations with agencies / internal teams of base promotional assets
• from successful markets (Germany / US)
• Ensure cultural adaptation beyond translation - making content feel authentically French
• Quality control all dubbed content for lip-sync accuracy, emotional resonance, and technical standards
• Coordinate with original content teams to understand narrative context and key emotional beats

Creative Variation Development

Team Management & Production Workflow

Performance Marketing Integration

Required Qualifications

Location : Remote (France) | Paris area preferred