Talent.com
Cette offre d'emploi n'est pas disponible dans votre pays.
Digital, Social & Paid Media Manager - Kilian Paris & Frédéric Malle

Digital, Social & Paid Media Manager - Kilian Paris & Frédéric Malle

Editions de Parfums Frédéric MalleFrance
Il y a plus de 30 jours
Type de contrat
  • Temps plein
Description de poste

Summary

Strategy implementation

  • Actively participate to the implementation of the global social / digital strategy through precise action plan such as seasonal activation programs, inclusive of planning and cross-functional collaboration.
  • Strategic lead on best practices, trend analysis and performance benchmarking / tracking
  • Manage relationship with external agencies and partners to consistently provide best-in-class strategic recommendations, content, and first-to-market media opportunities to position the brands as a key social actor on ultra luxury perfumes.
  • Development of new content programs to enrich the story telling of the Brand.

Channel Management

  • Lead in the development of all global social media initiatives, and paid media strategies to support yearly Global Communications objectives and campaigns
  • Oversight and review of all earned and branded content, and calendaring (inclusive of content briefing)
  • Oversee community management and effectively translate social sentiment / listening into ideas and strategy
  • Lead performance tracking and reporting, including monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
  • Partner cross functionally with the Marketing, PR, Online, Creative and Education teams to plan, communicate and adjust digital and social marketing tactics

    • Regional Coordination

  • Edit specific paid media guidelines relevant for all Kilian Paris & Frédéric Malle markets.
  • Coordinate local social media action such as Wechat, Weibo Channel management in China.
  • Supervise each local initiative linked to content production such as media partnership.
  • Lead performance tracking and reporting across all markets and regions.

    • Budget

  • Plan and oversee designated budget allocation in alignment with global social strategy and owned channel needs
  • Review and oversee management of the department budgeting, including invoice processing and actualizations

    • Qualifications

    Experience

  • Minimum 5+ years of strategic social and / or digital marketing, paid media campaigns strategy, CRM and community management experience; in house or at an agency. Luxury, beauty, Fashion or lifestyle experience preferred.

    • Education

  • Master’s Degree Required

    • Skills

  • Passionate for the dynamic, changing nature of social media marketing and data
  • Curiosity and interest in innovation fueled by consumer insight and an understanding of key business drivers
  • Strong ability to collaborate and influence others in a highly matrixed environment
  • Significant experience leading digital content leaders and teams including Creative teams, writers, social media teams, and other digital content creators
  • Experience running department operations, including strategy, talent, and budgets
  • True sensitivity to luxury
    • Créer une alerte emploi pour cette recherche

    Social Media Manager • France