CRM Strategy Specialist

Context

Games industry evolved towards services and the need to win a good share of players entertainment time. Acquiring new customer is one of the challenges the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message to the right person at the right moment through the right channel and right device.

Ubisoft operates on a wide variety of owned channels (email web banners in-game news console hubs mobile notifications...) with specific tools collaborating with varied clients like Ubisoft HQ Global Brand Publishing and production teams from all over the world.

In this context the CRM Game Strategy activity aims at improving the companys acquisition retention and monetization ensuring player satisfaction at each step of their consumer / or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels the game strategy activity helps create 1-1 relationship with Ubisoft clients and ultimately drive loyalty within Ubisofts ecosystem.

Main responsibilities :

Define CRM multi-channel strategies for Ubisoft titles and services

• Develop personalized customer journeys based on consumer history and player behaviors ;
• Ensure an optimized use of all the Owned Media channels (emailing adserver ingame ) ;
• Identify opportunities for new channels leveraging the Consumer Data (web mobile).

Lead lifecycle campaigns coordination and execution

Optimize the Game Strategy activity process and performance

Develop a strong expertise on Consumer Data to build CRM strategies

Qualifications : Key competencies

Pluses

Additional Information :

Recruitment process

30 minutes : phone call with a Recruiter

60 minutes : interview with the Manager of the role and the Recruiter

60 minutes : interview with the counterpart of the Manager and the Director of the Operations

30 minutes : phone call with the VP of the Audience & Media & Channels

Ubisofts perks

Profit Sharing yearly company saving plan. 25 paid time off 12 additional paid days off. 50% of your Navigo pass is paid by the company lunch vouchers (9 / day) healthcare for you and your family and lots of Ubisoft additional perks.

Our brand new office is located in Saint Mand (Metro line 1 Saint Mand station). Gym available in the building.

Additional information

Ubisoft offers the same job opportunities to all without any distinction of gender ethnicity religion sexual orientation social status disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.

Check out this guide to help you with your application and learn about our actions to encourage more diversity and inclusion.

Remote Work : Employment Type :

Full-time

Key Skills

Marketing,Data Visualization,Tableau,Customer Segmentation,Microsoft Powerpoint,Investment Banking,Strategic Planning,Financial Modeling,Customer relationship management,Management Consulting,Google Suite,Analytics

Department / Functional Area : Marketing

Experience : years

Vacancy : 1