Marketing Director

Sensewaves is a leading startup in the utility and energy transition landscape. Sensewaves build Adaptix.Grid, one of the most innovative AI-powered software solutions for the analysis of the distribution grid. Based in Paris, France, the company is deploying their software with utilities all over the world and recently received for their work with clients in the USA the prestigious Emerging Technology Power Player 2024 award by the Smart Electric Power Alliance (SEPA).

Tasks

We are looking for a dynamic Marketing Director to drive Sensewaves' growth and market presence in the energy and AI sectors. In this role, you will develop and execute strategic marketing initiatives, positioning our innovative solutions at the forefront of the industry. You will collaborate closely with sales, creative, product, and leadership teams to shape our brand, generate demand, and engage key stakeholders.

You will evolve and learn in a stimulating international environment, within a fast growing startup. We are looking for people with strong motivation, teamwork and creative skills and a taste for initiative, interested in actively contributing to the energy transition and net zero carbon initiatives. If you have a passion for cutting-edge technology, a track record in B2B marketing, and a strategic mindset, we’d love to hear from you!

Mission

Key role within the tech team :

• Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
• Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
• Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
• Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
• Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies
• Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
• Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
• Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
• Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
• Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.

Requirements

Profile and experience

Skills :

Bonus points :

Benefits

Why Sensewaves :