Performance Marketing Specialist Digital Marketing

About Pelico

Pelico is an innovative French scale-up on a mission to revolutionize manufacturing intelligence through resource optimization. We have developed a platform that enables factories to be more agile efficient and resilient minimizing disruptions and ensuring continuous productivity.

At the forefront of supply chain disruption management we empower factories with unmatched agility and resilience. Our cutting-edge SaaS Supply Chain Operations platform enables teams to swiftly navigate disruptions ensuring maximum efficiency.

Since 2019 weve transformed operations for industry leaders in aerospace industrial equipment and luxury watchmaking driving impact in 15 countries. Trusted by Airbus Safran Cartier Daikin and Eaton we are redefining the future of manufacturing.

About our Team

With a dynamic team of over 120 professionals across the US and France Pelico is a melting pot of top-tier talent from Tech Data Science and Manufacturing domains.

Our collaborative environment fosters innovation and excellence driving us to solve complex challenges and shape the future of manufacturing.

Our Core Values :

• Empowerment
• Ownership
• Resilience
• Outcome Orientation
• Playfulness

Your Roles mission:

As a Performance Marketing Specialist your mission is to build and scale Pelicos inbound growth engine designing executing and optimizing paid campaigns that generate qualified leads for our sales teams.

You will work closely with the Growth Marketing Manager to experiment with new channels improve campaign performance and strengthen the data foundation that supports our go-to-market strategy.

Youll play a hands-on role in every step of our digital acquisition process: from creative ideation to analytics and reporting.

Your impact will directly contribute to Pelicos growth by ensuring a steady flow of inbound leads and by continuously improving the ROI of our marketing initiatives.

Example of ad hoc strategic projects:

• Support the Growth team in testing new paid channels (e.g. Reddit industry media).
• Build reporting dashboards in Looker Studio to visualize inbound KPIs.
• Help refine Pelicos tracking and attribution setup across all touchpoints (UTM GA4 HubSpot).

Main Responsibilities :

• Plan launch and optimize campaigns across LinkedIn Ads Google Ads and emerging platforms.
• Analyze campaign performance and identify opportunities for improvement.
• Maintain a clean and consistent tracking setup (UTMs GA4 events HubSpot integration).
• Run A/B tests on creatives audiences and landing pages to drive conversions.
• Collaborate with the Content and Design teams to turn insights into impactful assets.
• Work closely with the Sales and Product Marketing teams to ensure inbound and outbound alignment.
• Contribute to the inbound growth roadmap documenting learnings and best practices for scalability.

Your Impact:

• Deliver a predictable qualified inbound pipeline for the Sales team.
• Improve Pelicos cost per lead (CPL) conversion rates and campaign efficiency.
• Strengthen Pelicos digital marketing foundation through better analytics and data accuracy.
• Position Pelico as a leading SaaS player in manufacturing intelligence through consistent high-quality campaigns.

Preferred Qualifications & Skills

Pelico promotes inclusion and non-discrimination and acts daily in favor of social mix gender equality senior citizens & disability

• 13 years of experience in digital marketing performance or growth ideally in a B2B SaaS or tech environment.
• Hands-on expertise with LinkedIn Ads Google Ads and an appetite to test new platforms (Meta Reddit etc.).
• Strong analytical skills with GA4 HubSpot and Looker Studio.
• Data-driven mindset and curiosity for experimentation.
• Excellent communication and collaboration skills.
• Fluent in English (French is a plus).
• Bonus: familiarity with Webflow light HTML/JS or A/B testing tools.

Location : You will be based in Paris with English as your working language. We offer a hybrid work arrangement.

What we offer:

Our culture thrives on trust and empowerment complemented by benefits that truly support you like :

• Work on a highly impactful product that delivers exceptional value and resonates strongly with users.!
• Office locations: In the heart of Paris (75002) and Miami USA.
• Stock Options: Available for every Pelican.
• Remote Flexibility: Enjoy the freedom to work from anywhere.
• Premium Health Coverage: Up to 70% covered by Pelico (Alan Healthcare).
• Meal Allowance: 10/day worked covered at 50% (via Swile card).
• Transportation Support: 50% public transportation coverage or an equivalent sustainable mobility package.
• Collaborative Environment: We foster a vibrant growth-focused workplace where professional development and team connections thrive.

Your interview experience :

1. HR screening Interview : 30-45 mins
2. Hiring Manager Interview : 1h
3. On-site case study : 1h
4. fit Interview : 45 mins

Key Skills
Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management
Employment Type : Full Time
Experience: years
Vacancy: 1