Influencer Marketing Specialist

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD France
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Influencer Marketing Specialist – BYD France

Key Responsibilities

- Develop and execute influencer marketing strategies to enhance BYD’s brand visibility, preference, and engagement in the French market.

- Identify, evaluate, and onboard influencers/KOLs across automotive, tech, lifestyle, and premium categories, ensuring strong brand alignment.

- Manage end-to-end influencer campaigns: brief creation, content review, timeline management, budget tracking, and performance optimization.

- Collaborate closely with Marketing, Social Media, PR, and Sales teams to ensure influencer content supports product launches, campaigns, and brand positioning.

- Monitor industry trends, competitor activities, and emerging creators to continuously elevate BYD’s influencer approach.

- Analyze campaign performance and produce data-driven reports with insights and recommendations for improvement.

Requirements

- Bachelor’s degree or above in Marketing, Communications, Digital Media, or a related field.

- Minimum 7 years of experience in influencer marketing, preferably in automotive, tech, lifestyle, or other premium/luxury industries.

- Strong understanding of social platforms (Instagram, TikTok, YouTube) and influencer ecosystem in France.

- Excellent project management, communication, and negotiation skills, with the ability to manage multiple campaigns simultaneously.

- Fluent in French and English (both mandatory); Chinese is an advantage.