SEO and Content Manager

• Managing multiple heterogenous brands with various market specificities & disparities.
• Harmonizing SEO & Content Strategy between our different markets & regions to ensure we achieve an efficient & sustainable operating model with built-in quality.
• Educating our corporate stakeholders (Hotels Operations Senior Management etc.) to the specifics & benefits of SEO adapting level of sharing to their SEO proficiency and upskilling them whenever appropriate.
• Managing the FR scope of our website.
• Defining and own our Eco/ Super-Eco brands SEO strategy working closely with SEO agencies for delivery and the Global SEO Team for alignment.
• Managing multiple SEO projects with a strong focus on content architecture & creation.
• Ensuring efficient use of budget while maximizing visibility of Accor across the Web.
• Measuring continuously your SEO performance with a data-driven mindset.
• Constantly challenging our digital ecosystem and push for harmonization across brands templates & performances.

Qualifications :

• Min. 3 years relevant experience in SEO Content Marketing or e-Commerce.
• Native French & Fluent English (main working languages) are mandatory.
• Business degree ideally within Digital Marketing and Social Media content strategy.
• Proficiency with Content Strategy and Web Content Projects management.
• Deep knowledge of SEO measurement and web KPIs & analytics tools (Google Analytics/GA4 PowerBI Google Search Console etc.).
• Technical SEO understanding is a plus but not mandatory.
• Agency and stakeholder management skills.
• Expert knowledge of CMS tools (e.g.: AEM) is a strong plus.
• Highly data-driven and results focused.
• Working with cross-functional team & multiple project owners.
• Customer-centric with the ability to manage non-SEO stakeholders expectations and take part in their upskilling.
• Italian language proficiency is a strong plus.
• Any proficiency in another European language (German Spanish Dutch Portuguese Polish) is a plus.

Additional Information :

Whats in there for you

• Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.

• Package of benefits and perks of working for Accor including discounts for hotels worldwide annual bonus based on your own performances medical and sport subscription and much more!

• Work in a multi-national team.

• Hybrid way of working (3 days in the office 2 days at home).

• Talent development opportunities.

• Corporate Social Responsibility activities.

Are you ready to make a difference in the world of social media and hospitality If you see yourself thriving in this role apply today and become part of a dynamic and innovative team.

#WeAreHeartists

Remote Work :

No

Employment Type :

Full-time

Key Skills
Linkbuilding,SEO Tools,Keyword Research,Google Analytics,CSS,Content Management Systems,Conversion Optimization,HTML5,Google Search Console,SEO,Wordpress,Analytics
Experience: years
Vacancy: 1