Marketing Director Bicycle Tires (F/M)

Marketing Director Bicycle Tires (F/M)

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🚴‍♀️ Job Title: Marketing Director Bicycle Tires

📍 Location: Clermont-Ferrand (with travel across key markets and headquarters)

🧑‍💼 Reports to: VP Marketing 2 Wheels Business Line

🗣️ Language Requirement: Fluent in English

📝 Role Overview

As part of the agile 2 Wheels Business Line organization, the Marketing Director for the Bicycle Division leads the strategic, operational, and cross-functional marketing efforts for the Bicycle business to achieve accelerated growth. This role is central to generating demand and driving brand growth, market intimacy, and team agility across regions.

🎯 Key Responsibilities

🧭 Marketing Strategy & Leadership

• Define and execute the global marketing strategy for the Bicycle business, aligned with 2 Wheels Business Line ambitions across the SAVE ; this includes content creation, digital media, press relations, and racing strategy.
• Lead Go-to-Market planning, product positioning, and campaign development across regions and oversee its implementation.
• Validate product strategy feasibility, pricing corridors, and e-retail programs.
• Develop B2B marketing strategies to support retailer partnerships and product launches and oversee their activation.
• Work with CEM director to approve top-of-funnel advertising messages and brand proofs aligned with Michelin brand.
• Oversee market intelligence on bicycle including market forecast, insights research and analytics.
• Oversee key message for engagement, press and customers.
• Monitor and manage performance across channels and regions.
• Manage Bicycle budget.

🧑‍🤝‍🧑 Team & Talent Development

• Build and manage a dedicated Bicycle marketing team with deep bicycle industry expertise.
• Foster agile ways of working and cross-functional collaboration.
• Drive upskilling and accountability across marketing roles.

🧑‍💼 Cross-Functional Collaboration

• Be part of the bicycle steering team including all functional areas.
• Work closely with Sales, Supply Chain, Finance, and Regional Directors.
• Propose budget allocation and validate major investments.
• Support integration of regional marketing structures into Business Line.
• Ensure product storytelling and technical messaging are aligned with commercial goals.

🧠 Required Skills & Experience

• 8 years of marketing leadership experience in the bicycle industry.
• 3 years people management.
• Proven track record in marketing strategy, product marketing, and team management.
• Strong understanding of cycling culture, product categories, and consumer behavior.
• Excellent communication, negotiation, and stakeholder management skills.
• Fluent in English; other languages are a plus.
• Willingness to travel and work across time zones.

Location : Clermont-Ferrand, Michelin Headquarter.

Package : 100k€ - depending on profile and experience.

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Michelin, entreprise engagée dans la mobilité durable et reconnue pour ses actions en faveur de l'expérience employé !

• Une note de 99/100 à l’index de l’égalité femmes-hommes
• Entreprise « Handi accueillante », avec un réseau de référents et ambassadeurs Handicap pour vous accompagner
• 83,5% de taux d’engagement de nos employés
• 94,6% des stagiaires et alternants nous recommandent, label "Happy Trainees" depuis 9 années consécutives
• Classé parmi les groupes du CAC 40 les plus engagés selon les Bac+5 à l’index RSE Universum 2023
• Parmi les 100 entreprises les plus attractives pour les étudiants et actifs BAC+2/3 au classement Universum 2023
• N°1 des entreprises de plus de 500 stagiaires et alternants qui rémunèrent le mieux au Classement HappyTrainees® Rémunération 2023
• Dans le Top 10 des meilleurs employeurs en France au classement Glassdoor 2023
• Dans le top 3 des entreprises du secteur « Automobile / Equipementier » en matière d’attractivité employeur à l’édition 2024 du Palmarès @EPOKA @GROUPE IFOP @Occurrence

Pour en savoir plus sur le Groupe :

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