PR Specialist

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

PR Specialist – BYD & DENZA France
Key Responsibilities：

- Media Relations Management
Handle daily media inquiries (product information, interviews, visuals, press test drives), ensuring fast and professional responses to maintain strong relationships with journalists.

- Press Fleet Coordination
Oversee the full lifecycle of press vehicles, including condition monitoring, renewals, booking with journalists, and coordination with logistics providers; ensure all product documents and materials are delivered accurately.

- Administrative & Supplier Management
Manage administrative processes, including purchase orders and payments through internal systems, and maintain smooth coordination with external partners and suppliers.

- Product Launch Event Coordination
Co-lead product launch events with the PR Manager: briefing agencies, supporting tenders, creating event storytelling, organizing site visits, preparing press materials, managing invitations, and coordinating logistics (travel, accommodation, schedules).

- Post-Event Reporting & KPI Tracking
Produce post-event reports, track media KPIs, and manage all administrative follow-up to ensure continuous improvement of PR activities.

Requirements
1. Bachelor’s degree in Communications, PR, Marketing, or a related field.
2. 5 years of experience in PR, event coordination, media relations, or automotive/lifestyle industries (experience in press fleet management is a strong plus).
3. Strong organizational and project management skills, with the ability to handle multiple tasks simultaneously and meet tight deadlines.
4. Excellent communication skills, relationship-building abilities, and comfort interacting with media professionals.
5. Fluent in French and English (both mandatory); Chinese is an advantage.