Offline Paid Media Specialist

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

OFFLINE PAID MEDIA SPECIALIST

You will join a dynamic Paid Media team operating in the fast-evolving technological automotive sector. Reporting directly to the Paid Media Manager, you will be responsible for supporting multiple interactions with offline media partners, including TV, Radio, and Out-of-Home (OOH). You will be also coordinating related back office procedures and related performance reports.

The ideal candidate is passionate about new technologies, mobility, and marketing communications, and eager to grow in a dynamic and international environment.

Qualifications :

• Bachelor’s degree in Marketing, Advertising, or Communication
• 3+ years minimum (5 ideally) of experience in offline/traditional media planning and buying.
• First experience in communication agency or media company TV/Radio/OOH
• Strong understanding of media and offline media measurement (e.g., GRPs, CPM, reach/frequency).
• Excellent negotiation, communication, and project management skills.
• Develop and execute offline media strategies across TV, radio, print, OOH, and other traditional media platforms.
• Ensure campaigns are delivered on time, within budget, and aligned with brand objectives.

Campaign Management & Optimization:

• Make recommendations for media mix and budget reallocation based on performance data and market trends.
• Work cross-functionally with creative and digital teams to ensure cohesive messaging across all touchpoints (analysis, project coordination, follow up…)

Reporting & Analysis:

• Prepare post-campaign analysis and media performance reports
• Project coordination and administrative procedures follow up
• Proficiency in Excel, Powerpoint and media planning tools

Compliance & Brand Standards:

• Ensure all offline media executions align with brand guidelines, legal regulations, and industry standards.

Soft skills :

• Comfortable in working with fast moving organization, international environment and English on a daily basis (Chinese - European environment)
• Proactive attitude, teamwork, curious
• Fluent French and English
• Excellent oral & written skills