Content Specialist

As the first overseas subsidiary of BYD group, our main focus is to provide European customers with new energy vehicles, rechargeable batteries, solar panels, energy storage systems and other new energy products, as well as related after-sales services.

About BYD France

BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.

Content Specialist / (Luxury Automotive)

Create, select, and orchestrate premium content for social media, digital campaigns, and KOL collaborations to strengthen BYD’s image in France (“TECHNOLOGY DRIVES ELEGANCE”). Elevate BYD’s storytelling and establish a high-end visual signature.

Responsibilities：

1. Content Strategy: Coordinate the creation of assets in line with the creative content strategy for various channels (digital, print, OOH, etc.), in alignment with the Social Media Specialist.

2. Content Creation: graphic and video content create and design, and manage engaging and high-quality content (with a strong emphasis on graphic design and video editing) for internal and external use, including commercial campaigns and dealer needs.

3. Production Supervision: Coordinate with external suppliers and agencies for the production of audiovisual content, ensuring deadlines and budgets are met. This scope may evolve with the internalization of creative teams.

4. Operational Follow-up: Ensure the operational follow-up of content projects from conception to distribution, guaranteeing consistency, quality of messages, and timeliness.

5. Collaboration: Work closely with internal teams (digital, social media, various services) and the dealer network to ensure consistent and impactful communication.

6. Analysis and Optimisation: In collaboration with the Digital Specialist and Social Media Specialist, analyse content performance and propose recommendations to optimize engagement and conversion on creative aspects.

7. Dealer Support: Develop and provide communication and marketing materials tailored to the specific needs of dealers, in collaboration with the Dealer Marketing team. The goal is to serve commercial needs while ensuring perfect brand image consistency.

8. Compliance: Ensure all content adheres to brand guidelines and quality standards.
   Desired Profile
   1. 5 years of experience in premium or luxury content creation. with experience in the high-end automotive industry = a real asset.
   2. Highly developed aesthetic eye: luxury, fashion, design, lifestyle, premium automotive.
   3. Mastery of key platforms: Instagram, TikTok, YouTube (trends, formats, algorithms).
   4. Comfortable with storytelling, short-form video, and visual narration.
   5. Experience in a premium or luxury environment (high-end automotive strongly preferred / fashion / beauty / lifestyle / tech).