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The Ridge
Senior Paid Media BuyerThe Ridge • Monaco
Senior Paid Media Buyer

Senior Paid Media Buyer

The Ridge • Monaco
Il y a 2 jours
Type de contrat
  • Temps plein
Description de poste

Job Overview

The Senior Paid Media Buyer at Ridge plays a crucial role in supporting the paid media team to execute and strategize effective paid social advertising campaigns across various channels - with an emphasis on ad platforms such as Meta, Tiktok, Snapchat, Twitter/X, and Applovin. This role involves optimizing campaign performance, analyzing data, and contributing to strategic planning efforts. This role provides a unique opportunity to apply senior-level expertise within a leading, high-growth DTC brand while working alongside industry experts.

Job Responsibilities:

Campaign and Platform Ownership:

  • Navigate and manage various paid social media platforms, including Meta, Tiktok, Snapchat, Twitter/X, and Applovin.
  • Stay up to date on platform changes, updates, and best practices to ensure campaigns remain effective.

Ad Building:

  • Own the creation, management, and optimization of paid social media advertisements.
  • Develop and implement ad copy and creative content that aligns with campaign objectives.
  • Ensure that all ads meet platform guidelines and brand standards.

Data Analysis:

  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Generate regular reports on key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Own the creative feedback loop, translating paid media performance data into actionable direction for the creative team

Quality Assurance:

  • Conduct thorough checks to ensure accuracy and consistency in all ad campaigns and creative materials.
  • Monitor ad performance to identify any issues or discrepancies and take corrective action as needed.

Ad Creative:

  • Coordinate with the performance creative team to develop compelling ad visuals and strategy that resonate with target audiences.
  • Provide feedback and suggestions to the creative team to enhance ad effectiveness.
  • Ensure creative assets are received and launched in accordance with campaign deadlines.

Campaign Management:

  • Manage and optimize campaigns across all owned channels.
  • Implement targeting strategies to reach the desired audience segments.
  • Monitor and own budget allocation and adjust spend and bid controls to maximize campaign performance.

Strategic Planning:

  • Contribute to the development of campaign strategies and media plans.
  • Participate in brainstorming sessions to generate innovative ideas for campaign improvement.
  • Assist in the research and identification of new advertising opportunities and platforms.
  • Demonstrate depth in creative analysis frameworks to identify what's working, what's not, and why

External Partner Communication:

  • Serve as the main point of contact for external ad partners and agencies for owned channels.
  • Review, analyze, and share insights around campaign performance with external ad partners and agencies in a clear and concise manner.

Qualifications & Experience:

  • 5+ years of DTC Paid Media Buying and Growth Marketing experience
  • Expertise in media buying across Meta, TikTok, Snapchat, Twitter/X, and AppLovin
  • DTC ad agency experience and/or in-house experience at a $100M+ DTC brand, a plus
  • Familiarity with third-party analytics and attribution tools such as Northbeam, Triple Whale, Haus, and GA4
  • Strong knowledge of incrementality, lift testing, and spend scaling
  • Exceptional analytical skills with experience building and presenting performance reports
  • Experience in audience segmentation, retargeting strategies, and A/B testing
  • Strong communication and collaboration skills
  • Proficiency in GSuite, Notion, Slack, and Loom for day-to-day productivity, documentation, and async communication
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Senior Paid Media Buyer • Monaco

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