FREELANCE - International Growth & Business Development Lead [DACH]

About Wyylde

Wyylde is building a high-growth challenger brand at the intersection of dating, adult social media, and modern sexual culture. We are scaling a platform designed for self-discovery, shared exploration, liberté créative and real-world connection, with strong ambitions for international growth. We’re looking for an International Growth & Business Development Lead to build market traction through lead generation, partnerships, local opportunity sourcing, and measurable growth execution. You’ll join a founding growth team at one of the industry’s fastest-growing dating and adult social media platforms, helping unlock new growth channels, support market launches, and drive measurable user acquisition.

The role

• This role is built for someone who can help grow a market by:
• identifying local growth opportunities
• generating qualified leads
• building commercial relationships
• validating local execution
• feeding sharp market insight into a central growth engine

You will work across both sides of the marketplace:

• Members
• Creators, communities, partners, and affiliates

Your job is to help turn expansion into a measurable and repeatable growth system. You will work closely with Central Marketing, especially SEO/CRM, Paid Media, Partnerships, Social & Content + earned media agency, to turn local market insight into stronger acquisition, activation, retention, conversion, and resurrection performance. This role brings local market intelligence and execution inputs, while central strategy and channel ownership remain with Central Marketing and specialist agency partners.

What you’ll do

• Build and manage a pipeline of local leads across clubs, partners, affiliates, creators, venues, communities, and commercial opportunities
• Scout sponsorship and event opportunities that can increase local visibility, trust, and Wyylde member acquisition.
• Identify influencer candidates and support local reach-out, onboarding, and market validation with Central Marketing.
• Support local market launches and priority events through coordination, validation, and follow-through
• Source local partners, creators, affiliates, and ecosystem opportunities that can fuel acquisition, activation, and retention across both sides of the marketplace.
• Work with the SEO & CRM Manager to strengthen cluster performance through local keyword research, content validation, campaign feedback, audience insight, and market-specific retention opportunities.
• Monitor local product quality and market readiness by flagging bugs, release issues, or friction points raised by partners, creators, influencers, or users, and ensure they are logged in Jira and shared with Product and IT teams for follow-up.
• Provide local language, cultural validation, and market input for SEO, CRM, paid media, earned media, partnerships, and content initiatives led centrally.
• Track local opportunities, tests, and results with a strong KPI mindset, and contribute to weekly and monthly reporting on pipeline, traction, and market learnings.

What this role owns

• Lead generation
• Local business development
• Clubs & partnerships partner identification
• Events & sponsorship opportunity scouting
• Influencer candidate identification and local onboarding support
• Local keyword research, translation/validation, and SEO content feedback
• Local CRM campaign input and retention insight by cluster
• Reporting inputs on market activity, opportunities, and results

What success looks like

In your first 6 to 12 months, you will:

• build a strong pipeline of qualified local opportunities
• open new partner, affiliate, creator, and business development conversations
• contribute to market launch and post-launch traction across acquisition, activation, retention, and resurrection
• deliver sharp market feedback that strengthens central strategy
• help make international expansion more measurable, repeatable, and scalable
• improve cluster-level SEO relevance, local keyword quality, and content-market fit through strong local inputs
• help increase CRM and lifecycle performance by surfacing local retention triggers, campaign ideas, and audience insights

Ideal profile

You may be a fit if you have:

• 4 to 7+ years of experience in growth, business development, partnerships, market expansion, or commercial development
• strong lead generation and business development skills
• experience supporting growth strategies across acquisition, activation, retention, resurrection, or lifecycle marketing
• a commercial mindset and the ability to spot scalable opportunities
• strong reporting discipline and comfort with KPIs
• experience in digital platforms, marketplaces, consumer tech, creator platforms, entertainment or growth-led online businesses
• experience collaborating with SEO, CRM, lifecycle, or conversion teams
• comfort turning market insight into actionable recommendations for campaigns, content, and conversion

Strong pluses

• Experience in a two-sided marketplace (i.e. Members + Creators, communities, partners, and affiliates for Wyylde)
• Experience across multilingual or international markets
• Experience with affiliates, creators, local partnerships, or performance-led growth
• Experience in dating, sex tech, adult social media, or creator platforms, with a strong understanding of trust, consent, moderation, and the realities of intimacy-led digital products.

Languages

• English
• German
• French

Skills we’re looking for

• Lead generation & business development
• Growth strategy & funnel thinking
• High ownership & execution discipline
• SEO + CRM / lifecycle collaboration
• Reporting and dashboard discipline