VP of Product - CPA Portfolio

About Shine Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin. Part of something bigger Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium. Your hiring experience matters Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you. Product CPA at Shine We recently integrated a new product line into the Shine ecosystem, representing an exciting opportunity to modernize long‑standing workflows and elevate product practices in a complex domain. We’re looking for an VP Product with strong technical fluency and proven experience driving product strategy in environments that combine mature systems, evolving architecture, and deeply specific business logic. This includes leading the transition of a French suite of accounting products toward a more modern, simplified and unified way of working, while ensuring continuity for existing users. You will report directly to our Chief Product & Technology Officer, collaborating closely with engineering on technical decisions, including API design, data flows, architecture trade‑offs, integration patterns, and long‑term system evolution. You’ll also support product teams as they shift from traditional product ownership toward modern, empowered product management. Your Role as VP of Products You will lead the CPA product organisation through a multi-year transformation that has two parallel tracks. Track 1 — Build: Tax Accounting in Shine You will define and deliver the roadmap for a new specialist Tax Accounting product within Shine, built from the ground up to serve expert-comptables at the complex end of the French compliance cycle: TVA declarations, révision comptable, and the filing of liasses fiscales. This is a greenfield build inside an established platform — it requires both product vision and genuine fluency in the regulatory and workflow realities of French professional accounting. Track 2 — Consolidate: Unifying the CPA Portfolio The integration with Cegid brings a rich set of established CPA products into the Shine ecosystem. Over the coming years, you will lead the consolidation of this portfolio — progressively bringing clients onto modern, unified tooling in a way that is well-planned, well-communicated, and respectful of the workflows expert-comptables depend on. This is careful, high-stakes product work: the clients are professionals operating in a regulated environment, and a great consolidation experience is itself a competitive advantage. The leadership mandate You will manage 4+ direct reports, each leading their own product teams. A key part of your role is keeping those teams focused, energised and proud of their work through a sustained period of strategic change — ensuring that every phase of the portfolio evolution feels purposeful and well-executed, not just for clients but for the people building it. You will: • Define and drive the multi-year product strategy for the CPA portfolio, covering both the new Shine Tax Accounting module and the consolidation of the Cegid CPA product range. • Lead the portfolio consolidation programme — designing the client transition roadmap, sequencing the move to unified tooling, and ensuring continuity for expert-comptables at every step. • Build the specialist Tax Accounting product within Shine — covering TVA, révision comptable, and liasse fiscale from day one, with the depth and rigour that expert-comptables require. • Navigate the French regulatory and client environment — liaising with expert-comptable firms, understanding the constraints of the DGFiP filing cycle, and ensuring all product decisions are grounded in compliance reality. • Lead and develop 4+ product leaders, keeping teams motivated, high-performing and proud of their work through a sustained period of strategic evolution. • Partner closely with Engineering on architecture, API design, data flows, and long-term system evolution — especially the integration between Cegid’s mature systems and Shine’s modern platform. • Collaborate with senior leadership on the multi-year transformation plan and represent the CPA product portfolio at executive level. • Elevate product practices across the teams: support the transition from traditional product ownership toward modern, empowered product management. 📍 Paris location - hybrid x3 days per week About you 10+ years in product management, including senior product leadership of a multi-product portfolio. Proven experience leading a product portfolio through significant change — a platform consolidation, a post-merger integration, or a major client transition programme — with strong client retention and team engagement throughout. Genuine interest in, or expertise in, accounting or tax workflows — ideally French (TVA, révision comptable, liasse fiscale). Curiosity about hard regulatory domains is essential; prior deep expertise is a significant advantage. Demonstrated ability to build, grow and lead a product team, including developing product leaders. Proven delivery of commercially successful products loved by customers, with quantified business outcomes. Strong technical fluency — able to engage meaningfully with engineering teams on architecture, APIs, event streaming, and integration patterns. Full French fluency (written and spoken) — this role operates in a French regulatory environment, with French clients and French teams. An execution style that is analytical, commercially grounded, structured, and pragmatic — with the ability to prioritise ruthlessly and delegate with confidence Bonus Points: Experience building accounting, ERP, or financial compliance products. Experience in environments transitioning from product-owner to product-manager practices. Exposure to multi-product portfolio management with heterogeneous client bases. Familiarity with the Cegid or Sage product ecosystem. What we offer • A rare, career-defining mandate: building a new professional accounting platform while managing a complex, multi-year transformation. • A seat at the table: you will report directly to Alessandro, our Chief Product & Technology Officer with visibility across the combined Cegid/Shine executive team. • A strong team to lead, with deep domain knowledge and genuine pride in the products they build. • A company that moves fast, takes product seriously, and is at an inflection point in its history. Our recruitment process 1️⃣ A 30' first call with Mark (Leadership & Executive Hiring, Principal Talent Partner) to get to know you better and share more about Shine. 2️⃣ A 60' interview with the Hiring Manager to discuss product leadership & domain deep-dive (including a structured discussion on transition management) 3️⃣ A 60' c ross-functional interviews (engineering, design, strategy) to highlight your skills and give you a hands-on feel for the role. 4️⃣ A 30' f inal conversation with Executive leadership followed by a soft skills interview to see how we can best support your growth at Shine Your hiring experience matters 💚 Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.