Description de postePowerUp Talent is currently partnering with a French studio whose mission is to bring the passion of MMOs to mobile players. Their flagship game has already surpassed 4M downloads and, with a solid funding and a team of 35 passionate people, the studio is now accelerating its growth to reach the next level.Its culture combines ambition, originality, and respect — where performance goes hand in hand with trust, autonomy, and diverse perspectives, and where creativity and initiative are highly valued.They are currently looking for a Senior Marketing Business Analyst to work closely with the Lead UA Manager, play a strategic role in the UA roadmap, and act as a bridge with the Data & BI team through strong technical and analytical expertise. You will drive a data-driven UA strategy, optimize campaigns, networks, and tools, leverage predictive modeling to identify new opportunities, and contribute to the automation and optimization of processes.The role can be based in Lyon, Paris, or remote within Europe, with monthly visits to Lyon.RESPONSIBILITIES: Lead a data-driven UA strategy, exploring new methods and technologies to improve performance.Optimize MMPs and ad network setups, improving signal quality and efficiency.Apply critical thinking to budget allocation, creative testing, campaign optimization (engagement, retargeting, BAU), and performance reviews.Identify, test, and evaluate new tools, channels, and data sources to stay ahead.Leverage predictive modeling and third-party data to enable fast decision-making.Perform deep-dive analyses with BI and tech partners to uncover growth levers.Lead campaign automation projects to streamline and enhance efficiency.Mentor team members and foster their professional growth.You’ll partner closely with marketing, BI, and creative teams, while also being a key voice in defining what a top-tier UA function looks like for a fast-scaling mobile studio.REQUIREMENTS: 5+ years of experience in Growth Analytics or Performance Marketing within the mobile industry.Strong knowledge of UA platforms, tools, frameworks, and MMPs.Analytical mindset with a track record of challenging the status quo.Experience mentoring and developing others.Comfortable experimenting with tools, APIs, and models to gain a competitive edge.High level of ownership, with the ability to manage multiple projects independently.Fluent in English & French.If you’re motivated by the idea of combining business impact with technical expertise, and thrive in cross-functional environments, this is the opportunity for you!