Global Marketing Director – Media, Digital & Effectiveness

Global Marketing Director Media Digital and Effectiveness

Mission

You oversee the global development and rollout of a cohesive global consumer and digital marketing strategy & roadmap accelerating and optimizing consumer connections & touchpoints along the user journey to drive consumers closer to our brands
You accompany and enable the global change we are in in terms of performance and effectiveness of our organization (data-driven decision making performance mindset virtuous feedback loop etc.)

You will be part of the Marketing Leadership Team (MLT) and are a key point of contact for the groups Marketing Directors serving as thoughtleaderandpartneron allthingsmedia digital and performance.

Key Accountabilities

Develop andoperatea global Center of Excellence (CoE) withsubjectmatterspecialists supporting brand/market affiliates & functions

Set the vision strategy and actionable roadmap to enhance the performance & ROI of the Groups overall consumer & digital marketing:
Increased allocation of marketing spend to higher-performing touchpoints and strategic media platforms
Enable our brands content marketing and performance throughout the content supply chain process: from improving consumer activation planning to driving fit-for-platform asset production to disciplined digital asset management (DAM) until creative usage & performance measurement
Drive datafueled activations through a global consumer data strategy testing & scaling up use cases improving the overall consumer experience and designing aMarTechsolutions stack leveraging all types of consumer data (1P/2P) in close collaboration with Tech teams

Monitor& optimize theperformancesof our online presence and activities (owned websites digital shelf CRM programs) to scale up the business impact of our marketing investment.

Design and implement new operating models (media owned websites/platforms CRM) and ways of working with the Marketing Leadership Team and crossfunctional experts to drive overall marketing execution excellence. Animate and coach a global community of digital specialists operationalmarketersand business leaders equipping them with nextgen marketing skills and solutions

Stay abreast of industry trends and emerging technologies to continuously innovate and enhance the consumer journey experience incubating digital CX experimentation/pilot use cases to evaluate before scaling up.

Oversee the run and continuous improvement of our marketing performance practice including our inhouse Marketing Mix Modeling (MMM) mobilizing a group of performance experts supporting affiliates in translating MMM results into actionable insights and improvement plans to drive execution excellent and lift ROI. Collaborate with Tech for the maintenance and continuous evolution of our MMM delivery (data collection processing &modelization visualization).

Design and implement the Groups broader marketing performance framework to drive effectiveness and enable strategic decision making. Define key metrics and KPIs tomonitorour marketing activity across affiliates and collaborate with the Brand Units and Management Entities (Markets) to deploy them across the Group.

Shape and lead a stronger performance &effectivenessculture. Recommend and promote best practices by sharing key learnings working on improving our collective effectiveness via thisMarTechvision for marketing effectiveness through a complementary stack of inhouse and external performance tools (e.g. Digital Media Cockpit website/CRM analytics Matrix the internal MMM program etc.).

Manage the relationship with our global partners at Group-level through centrally managed relationships and joint business partnerships (JBPs): media/digital/CRM agencies global media platforms/publishers

Partner with Legal & Public Affairs and external industry associations to ensure compliant & responsible consumer and digital marketing by the Group

Interactions

Reports to the Chief Digital & Marketing Officer

Internal Stakeholders: key Brands and Markets Marketing Directors EXCOM Internal Tech Consumer Journey / Market Acceleration community Finance Procurement

External: Media agencies tech/digital media platforms digital agencies consulting partners industry associations (WFA IARD)

Target Profile

Professional Skills

Media Strategy Performance Measurement Platform & CRM Management

Brand marketing acumen: good understanding of brands consumers through-the-line activations
Management scope (total pyramid): 20 FTE internal 20 contractors

Target Core Skills

Functional Capabilities

OmniMediaStrategy Planning and Buying
Performance Measurement Marketing Mix Modeling
Content Management
Consumer Data Management
CRM & Marketing Automation
Marketing Data Analytics
Business Acumen

Leadership Capability

Growth marketing & innovation
Stakeholder management leading by influence
Impactful communications
Team management

KPI

Working / Non-WorkingA&P ratioimprovement
Longterm ROI and ROS improvement

Media and digital marketing execution improvement (tracked annually through Group KPIs)
% efficiency and effectiveness lift through scaled digital media execution control

% market adoption of MMM/Marketing Performance recommendations
% of activation planning framework deployment among Key Brands / Markets
% of Assets with usage & performance data tracked
Web & search visibility tracked for key brands including % search impressions/visibility lift
CRM consumer net leads growth and active engagement rate improvementeRetailmedia ROAS and total advertising cost of sales optimization

Wait theres more

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work from home ( 2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily employee events

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills and we welcome all types of talents.

Job Posting End Date:

Target Hire Date:

Target End Date:

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1