Leads regional performance of the Premium brands across Europe & North Africa. Oversees budget and deployment of Premium brand strategies across ENA. Effectively collaborates with Global brand leaders ENA Full Funnel Marketing & Publicis. Represents Premium brand strategies & initiatives to key owners in alignment with Go to Market D&TS and Development teams to drive compliance and performance.
Define and lead Premium brands ambitions that align with Global brand positioning and regional performance targets.
Lead regional Premium brands marketing investment in campaigns in collaboration with Global brands ENA Full Funnel Marketing team and Publicis designed to drive regional performance targets
Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
Act as Subject Matter Expert on Premium brands strategies to key regional owners investors and at industry events
Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design costs coordinate regional pilots prepare owner value proposition & proof points.
Track brand performance vs ambitions and regional compset proactively flagging performance issues to be addressed
Ensure owner value proposition for Premium brands are clearly defined and articulated
Lead a Brand Manager who will support the Sr Director with all of the above activities
Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset
Qualifications :
Business degree MBA preferred
Experience in Hospitality / Travel Marketing
Experience working with both managed and franchise hotels
Strong analytical strategic and financial acumen.
Excellent communication and presentation skills
Fluent in English and French.
Additional Information :
Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle dembauche : 07/2026
Autres avantages : Tickets restaurant prise en charge à hauteur de 75% de labonnement Navigo
Remote Work :
No
Employment Type :
Full-time
Experience: years
Vacancy: 1
Sr. Director Brand Strategy Premium Brands • Issy-les-Moulineaux, Île-de-France, France
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