Director of Growth Marketing, Paris

Director of Growth Marketing

Paris

Hybrid / Full-time

Fledge
We are a boutique Talent search firm connecting exceptional Talent with the most innovative companies in the AI and software development industries across EMEA. Our clients are among companies with innovative products that have a positive impact on our societies and we present them with a solution model between fine consulting and flexible recruitment process outsourcing :

• Fractional Talent acquisition advisory
• Recruitment operation tools
• On-demand Talent sourcing expertise

Job Summary

This is a high-ownership role at the center of our clients growth story. Youll report directly to the CMO and lead a cross-functional team spanning Demand Generation Field Marketing and GTM Engineering: the three functions that together drive pipeline activate the market and keep our go-to-market engine running efficiently.
Our client operates internationally. North America is their largest market but they also have a strong traction in western and northern Europe. Youll work in close alignment with the VP of GTM based in New York and with their VP of Sales in Paris sitting at the intersection of marketing strategy and revenue execution.
This is not a role for someone who wants to manage programs at arms length. Youll be expected to set the direction build the systems develop the team and hold the pipeline number.

Your main responsibilities will be in 4 key areas:

Demand Generation

• Own the pipeline engine: set the demand gen strategy across all channels (paid organic ABM PLG-to-enterprise motions) and hold the team accountable to pipeline targets
• Lead ABM at scale: build and refine account-based programs targeting F500 and mid-market enterprise accounts across key verticals in close partnership with Sales and RevOps
• Drive channel efficiency: continuously optimize spend allocation CAC and funnel conversion across paid digital content syndication webinars and direct outreach programs
• Develop the Sales & BDR interface: define how marketing-sourced leads are handed off nurtured and followed up ensuring tight alignment with the BDR team on SLAs and qualification criteria

Field Marketing

• Own the event strategy and execution: set the portfolio of events (owned sponsored partner-led) that generate pipeline and build brand presence in the US security market including flagship events like RSA Black Hat ISACs and our clients-hosted practitioner events
• Activate regional GTM: deploy field programs that support territory-level sales goals from executive dinners and lunch & learns to hands-on security workshops
• Build a community presence: develop relationships with the practitioner communities (DevSecOps AppSec IAM) that our client serves in partnership with the Content and Brand team

GTM Engineering

• Lead GTM tech stack decisions: in partnership with RevOps own the tooling layer that powers marketing execution: intent data enrichment automation and attribution infrastructure
• Drive GTM efficiency: identify and eliminate friction in the lead and account journey from first touch to SQL using data and tooling as force multipliers
• Enable AI-powered GTM programs: leverage the emerging stack of AI-native GTM tools to scale personalization outreach quality and campaign velocity

Leadership & Strategy

• Own the growth roadmap: translate the companys ARR ambitions into a quarterly marketing plan with clear investments expected returns and accountability mechanisms
• Develop the team: manage coach and recruit across Demand Gen Field Marketing and GTM Engineering; build a team that can scale with the company
• Report to the CMO and executive committee: present pipeline performance channel effectiveness and strategic recommendations at the executive level; bring both numbers and judgment to the table
• Operate as a senior GTM partner: work closely with the VP of GTM Sales leadership and RevOps to align on targets account priorities and quarterly plays

About you:

If you think you match at least 70% of these criteria please apply!Heres what we consider essential for success in this role:

• 10 years of experience in B2B marketing with a meaningful portion in demand generation growth or integrated marketing leadership

• Background in the cybersecurity industry or a closely adjacent technical category

• Proven track record owning pipeline targets: youve had a number youve hit it and you can explain how

• Experience managing cross-functional marketing teams including demand gen and field; bonus if youve managed technical marketers or GTM engineers

• Deep understanding of enterprise GTM motions: multi-touch ABM sales-marketing alignment BDR programs and the full funnel from intent signal to closed deal

• High business acumen: you think in terms of revenue not activities; youre comfortable in a room with the VP of Sales or CFO

• Hands-on and strategic in equal measure: you can set a six-month roadmap and then roll up your sleeves to unblock a campaign launch the next morning

Nice to Have but not required

• Experience marketing to both technical and executive audiences
• Familiarity with AppSec or IAM tooling landscape
• GTM engineering fluency: youve worked directly with tools like Clay HubSpot or custom automation stacks
• Prior experience at a company scaling to $100M ARR in the enterprise market
• International team management experience

Benefits

• Top of the market salary
• Equity plan
• Relocation support
• Remote policy: hybrid (3 days/week at the office in Paris)
• Opportunities for career development in the long term
• Etc.

How to Apply

If you are excited about this opportunity and believe you are a great fit for the role please send your resume and a brief cover letter outlining your experience and what motivates you to join our client.

Diversity Equity Inclusion and Belonging

We are committed to enabling everyone to feel included and valued and trust our partners to do the same. Both the company and its culture are strongest when composed of diverse experiences and backgrounds.All qualified applicants will receive consideration for employment without regard to age color family gender identity marital status national origin physical or mental disability sex (including pregnancy) sexual orientation or any other characteristic protected by applicable laws.

ℹ Important

If you have a medical condition or an individual need for an adjustment to our process and you believe this may affect your ability to be at your best - please let us know so we can talk about how we can best support you and make any adjustments that may be needed.
In case of any doubts or questions please contact Julien -

Required Experience:

Director

Employment Type : Full-Time
Experience: years
Vacancy: 1