Global Brand Marketing Senior Director Aesthetics

Title:

Global Brand Marketing Senior Director Aesthetics

Company:

Ipsen Pharma (SAS)

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

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Job Description:

SUMMARY OF THE POSITION

The Global Brand Marketing Director Aesthetics is responsible for defining the strategic brand foundation that will shape Ipsens entry into the global aesthetics market. This role builds the brand architecture positioning messaging and competitive differentiation for Ipsens aesthetics portfolio in preparation of a potential Aesthetic launch ensuring that the scientific innovation behind a recombinant neuroinhibitor and the IPN10200 molecule is translated into a compelling clearly differentiated global brand.

Working in close partnership with the VP Global Head of Marketing Aesthetics the Director develops how Ipsens aesthetics brand is articulated and experienced across healthcare professionals injectors consumers industry stakeholders and the broader aesthetics ecosystem within Ipsens operation regions. The role ensures that brand strategy connects both scientific rigor and emotional resonance grounding differentiation in product attributes mechanism of action clinical outcomes and uservalued aesthetic benefits.

A central responsibility is shaping how Ipsen defines and claims a new competitive space in a crowded neurotoxin landscape establishing the strategic and narrative foundations for the category entry of a nextgeneration recombinant molecule. This includes developing global messaging frameworks points of differentiation value propositions and the clear articulation of what makes Ipsens Aesthetic offering distinct relevant and a must-have in a highly competitive environment.

The Director leads the development of the strategic storytelling and communications architecture that supports global launch readiness scientific storytelling pipeline visibility advocacy engagement and longterm franchise equity building. This encompasses the development of core global brand assets creative platforms and launch messaging that can be adopted and localized by Ipsens markets.

Operating at the intersection of brand strategy scientific translation creative development and stakeholder engagement the Director ensures that Ipsens aesthetics story is consistently expressed through differentiated insightdriven narratives that reinforce clinical credibility aesthetic desirability and longterm commercial differentiation.

MAIN RESPONSIBILITIES

1. Global Brand Strategy & Architecture

• Define and own the global brand architecture for Ipsens aesthetics portfolio including brand purpose positioning and longterm brand vision.

• Establish a clear differentiated brand platform that translates scientific innovation into a compelling aesthetic value proposition.

• Ensure the brand architecture is scalable and futureproof supporting portfolio expansion and lifecycle evolution.

2. Brand Positioning Messaging & Competitive Differentiation

• Develop the global positioning and messaging strategy for Ipsens aesthetics portfolio grounded in product attributes mechanism of action clinical data and uservalued aesthetic benefits.

• Shape how Ipsen defines and claims a new competitive space in a crowded neurotoxin landscape articulating clear points of differentiation for a newgeneration recombinant neuro inhibitor and the corabotase molecule.

• Build global value propositions and messaging frameworks that clearly articulate what makes Ipsens offering distinct relevant and superior for healthcare professionals injectors and consumers.

3. Scientific Translation & Strategic Storytelling

• Translate complex scientific and clinical innovation into clear credible and compelling brand narratives (reason to try reason to switch reason to purchase).

• Lead the development of franchiselevel storytelling that connects scientific rigor with emotional and aspirational dimensions of aesthetics.

• Ensure consistency between scientific evidence medical positioning and brand expression across all touchpoints.

4. Global Launch Readiness & Brand Activation Framework

• Lead the development of the brand components of global launch strategy ensuring readiness across positioning messaging creative platforms and core assets.

• Define global brand playbooks messaging hierarchies and creative frameworks that enable effective localization by regions and markets across Ipsens operation regions

• Partner with global and priority markets to support launch planning adaptation and execution within defined brand guardrails.

5. Creative Platform & Asset Development

• Lead the development of global creative platforms brand identity elements tone of voice and storytelling frameworks.

• Oversee the creation of core global brand assets launch materials and messaging toolkits across HCP injector and consumerfacing contexts.

• Manage creative and branding agency partners to ensure excellence consistency and efficiency.

6. Stakeholder Engagement & CrossFunctional Collaboration

• Work closely with the VP Global Head of Marketing Aesthetics to ensure brand strategy aligns with overall franchise strategy.

• Partner with Medical Affairs R&D Regulatory and Legal to ensure brand positioning and messaging are evidencebased compliant and credible.

• Collaborate with Corporate Affairs and Digital teams to ensure alignment between franchise storytelling and Ipsens broader corporate narrative while retaining ownership of brand strategy and launchrelated messaging.

7. InsightDriven Brand Development

• Leverage physician injector and consumer insights to inform brand strategy messaging and creative direction.

• Monitor competitive dynamics and evolving trends within the aesthetics and beauty ecosystem to continuously sharpen differentiation.

8. Franchise Equity & LongTerm Value Creation

• Build and protect longterm franchise brand equity through consistent storytelling differentiated positioning and disciplined execution.

• Support pipeline visibility and lifecycle evolution through cohesive narrative development and brand continuity.

• Ensure brand strategy contributes directly to longterm commercial differentiation and sustainable growth of the Aesthetics franchise.

KNOWLEDGE & EXPERIENCE

Knowledge & Experience (essential):

• 1215 years of experience in global brand strategy brand marketing or strategic communications within medical aesthetics medical devices consumer health luxury goods or adjacent innovationdriven categories.

• Proven experience working in medical aesthetics consumer healthcare luxury goods or competitive B2B2C environments where brand differentiation messaging clarity and stakeholder perception directly impact commercial success.

• Strong understanding of the aesthetics ecosystem including injector and physician dynamics consumer motivations aesthetic trends and the influence of cultural and digital signals on demand and perception.

• Demonstrated track record building brand architecture positioning and messaging frameworks that clearly differentiate products in crowded categories.

• Ability to translate complex scientific innovation (e.g. mechanism of action clinical outcomes novel modalities) into compelling compliant and accessible brand narratives.

• Experience shaping new or emerging category spaces defining points of differentiation and value propositions for nextgeneration products.

• Experience operating in global crossfunctional environments partnering closely with Marketing Medical Affairs R&D Regulatory Legal and Commercial teams.

• Proven involvement in global product launches including development of brand strategy launch messaging and global toolkits.

• Strong experience managing external agencies and creative partners including brand creative and research agencies.

Education / Certifications (essential):

• Advanced degree in Marketing Business Economics Life Sciences or related discipline.

• MBA or equivalent business qualification preferred

Language(s) (essential):

• English (fluent spoken and written)

Language(s) (preferred):

• Additional languages an advantage

#LI-Hybrid

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Required Experience:

Exec

Employment Type : Full-Time
Experience: years
Vacancy: 1