Marketing and Communications Sr. Manager

Inspired by a sense of caring and compassion for all the people who work to build a better world, as well as to support the many causes and movements for which they work, The Wellbeing Project (TWP) is focused on both cultivating a shift in the field of social change toward one that is healthier and more supportive of inner wellbeing, and on catalysing the development of a new infrastructure to better support everyone working in the field. At The Wellbeing Project, we live by three core values:

● Balanced Self-Leadership (Be You, Be Great): We encourage deep self-awareness, emotional intelligence, and continuous personal growth. Our team members practice self-care, set clear priorities, and proactively seek feedback to improve.

● Lightness (Be You, Be Gentle): We bring joy, curiosity, and a growth mindset into our work, focusing on solutions and maintaining a high level of positive energy.

● Collaborate Kindly (Be You, Be Together): We foster a supportive and respectful environment, sharing information openly, assuming positive intent, and working in alignment with our team and partners.

At The Wellbeing Project, we are committed to fostering a work environment that values personal and professional growth. We seek individuals who embody our competencies, and who are excited to contribute to an environment where these competencies drive our collective success.

● Self-Management – Regulating thoughts, emotions, and actions effectively to achieve personal and professional goals.

● Agile Mindset – Embracing adaptability, continuous learning, collaboration, and problem-solving.

● Resource Mobilization Mindset – Identifying, allocating, and utilizing resources proactively to maximize impact.

● People Management & Leadership – Inspiring and managing teams to achieve objectives efficiently while fostering engagement and growth.

● Sustainable Mindset – Integrating economic, social, and environmental considerations into decision-making.

● Communication – Effectively conveying and understanding information to build relationships and collaborate.

● Co-Creation – Engaging diverse stakeholders to generate innovative and meaningful solutions.

We are looking for someone who is passionate about Marketing and Communications, with a strong ability to translate strategy into impactful execution. Someone who combines creativity with structure, and storytelling with performance-driven marketing. The ideal candidate has a deep interest in social change and personal wellbeing, and is motivated to build narratives and campaigns that drive engagement and amplify mission-driven work. We seek a highly proactive and collaborative individual who understands the evolving landscape of global Marketing & Communications and is eager to contribute to meaningful, high-quality initiatives. This role requires both strategic thinking and strong hands-on execution, working closely with the Director and Lead while owning key areas of delivery.

KEY RESPONSIBILITIES

The Marketing & Communications Senior Manager plays a key role in executing and optimizing marketing and communications initiatives at The Wellbeing Project. Reporting to the Marketing & Communications Director, this role ensures the effective development and implementation of campaigns, content, and communication strategies across channels, with a strong focus on audience, storytelling, and brand resonance.

1. Strategy Implementation & Campaign Execution

● Support the translation of the global Marketing & Communications strategy into actionable plans and campaigns

● Lead the planning and execution of integrated marketing initiatives across digital and offline channels, providing cross-functional leadership and coordinating the efforts of internal teams, external partners, and stakeholders to deliver high-impact outcomes.

● Coordinate timelines, deliverables, and stakeholders to ensure smooth and high-quality execution.

● Translate audience insights and research outputs into actionable marketing and communications strategies.

● Identify, track, and activate all relevant audience touchpoints in alignment with the segmentation framework.

● Track performance of campaigns and initiatives, providing insights and recommendations for optimization.

2. Brand Narrative & Content Development

● Implementation of the organization’s brand narrative, messaging, and positioning.

● Ensure effectiveness and consistency of messaging and content, tone of voice, and graphic charter across all channels and outputs.

● Oversee content production (written, visual, video) in collaboration with external partners and internal teams.

● Develop evidence-based content for more nascent, skeptical audiences, leveraging data, impact metrics, and research outputs to build credibility.

3. Digital Marketing & Communications

● Optimize the organization’s digital presence, including website, email marketing (using HubSpot software), and social media channels.

● Design and execute newsletter strategy and email marketing campaigns, including audience journeys and segmented sequences, in close collaboration with the CRM/HubSpot coordinator and the communities manager.

● Coordinate with digital agencies and external partners to implement campaigns and monitor performance.

● Support SEO/SEM, paid media, and analytics tracking where relevant.

4. Events, PR & Partnerships

● Design and implement dedicated MarCom strategies for Hearth Summits (Global and Regional), covering pre-event, live, and post-event communications, and possibly other events as appropriate.

● Work in close collaboration with Hearth Summit event teams to ensure MarCom operational strategy and implementation are fully aligned with event objectives.

● Coordinate PR and media-related activities in collaboration with external partners.

● Execute marketing partnerships and collaborations, ensuring alignment with brand and strategic goals.

● Support initiatives such as ambassador or community engagement programs.

5. Performance Tracking & Optimization

● Monitor, analyze, and report on marketing and communications performance across channels.

● Track all strategy KPIs and audience touchpoints in alignment with the audience segmentation framework, providing regular performance reports.

● Use data-driven insights to improve campaign effectiveness and audience engagement.

● Support the completion and success of team OKRs.

● Stay informed on marketing and communications trends to continuously improve approaches and tools.

6. Cross-functional Collaboration

● Work closely with internal teams to ensure alignment and consistency in communications.

● Collaborate with the Director and Lead to ensure initiatives contribute to broader organizational and movement-building goals.

● Coordinate with external agencies, creatives, and partners to deliver high-quality outputs.

● Serve as the operational bridge between audience research/insights and marketing execution, ensuring data-driven decision-making across all initiatives.

PROFILE AND SKILLS

● 6–8 years of experience in marketing and communications, with strong exposure to both storytelling and digital marketing.

● Proven experience executing integrated marketing campaigns (content, digital, events, partnerships).

● Strong storytelling and content development skills, with attention to brand voice and narrative.

● Hands-on experience with digital marketing tools (email platforms, CMS, social media, analytics tools).

● Ability to balance strategic thinking with execution and delivery.

● Strong project management and organizational skills, with the ability to manage multiple priorities.

● Collaborative and adaptable, comfortable working in a global and fast-paced environment.

● Experience in mission-driven organizations or the social impact sector is a plus.

● Excellent written and verbal communication skills in English.

WHAT WE OFFER

● An opportunity to work on a groundbreaking global project co-created with leading institutions in the social change sector.

● A collaborative, flexible, entrepreneurial, and co-creative work environment where innovation is encouraged.

● A strong culture centered around wellbeing, personal development, and social impact.

● Opportunities for professional growth and exposure to global stakeholders and partners.

● A role with direct impact on advancing a global movement and supporting changemakers.

● Based in Paris, France, with occasional international travel. Hybrid setting.

We are looking forward to meeting you! Send your applications before 31st July, 2026