Senior Brand Events Manager (FH) CDI

About Unibail-Rodamco-Westfield

Unibail-Rodamco-Westfield (URW) operates vibrant retail-anchored destinations in many of the worlds best cities and urban areas. This powerful network attracts over 900 million customer visits annually supports the growth of major retailers and makes a significant social and economic contribution to local communities.

This network includes 66 owned shopping centres in the US and Europe that represent around 88% of the Groups 49 Bn asset portfolio with 41 centres operating under the iconic Westfield brand. URW also has partners who operate Westfield-branded destinations in fast-growing new markets.

Through its A Platform for Growth business plan URW is generating organic growth leveraging the power of the Westfield brand and unlocking capital light growth opportunities to generate compelling shareholder returns. This is supported by the Groups Better Places sustainability roadmap which has established URW as a leader in the real estate industry and one of the 100 most sustainable companies in the world.

URWs stapled shares are listed on Euronext Paris (Ticker: URW). The Group is rated BBB by Standard & Poors and Baa2 by Moodys.

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Your Mission

Within the Corporate Marketing team you are responsible for defining and deploying Westfield global event strategy.

Your objective: position events as a key driver of brand visibility traffic and revenue.

You will build a portfolio of 360 event campaigns integrating strong IPs* strategic partnerships and omnichannel activations on an international scale.

*IPs Intellectual Properties proprietary or licensed concepts formats or universes that can be replicated and scaled across markets e.g.: movie license gaming license...)

Your Responsibilities

Strategy & Development

• Define and lead Westfields global event strategy across 12 countries (Europe & US)

• Develop and strengthen a portfolio of 360 event campaigns aligned with the overall brand strategy

• Build and integrate distinctive IPs at the core of brand experiences

• Define campaign objectives and associated KPIs in line with the Groups marketing strategy

Execution & Management

• Develop toolkits and guidelines for regional teams to support the deployment of brand events across Westfield centers

• Oversee implementation with local teams (marketing teams and agencies)

• Coordinate internal stakeholders (marketing CRM social media media Rise data) and external partners. Select and manage agencies and partners

• Ensure consistency and quality of the brand experience across all markets

Partnerships & Revenue

• Identify and activate high-value partnerships generating both visibility and revenue (brands IPs talent etc.)

• Work closely with our in-house retail media agency (Westfield Rise) in charge of commercializing our owned physical and digital spaces to develop new revenue streams

• Build strong win-win relationships with retailers and partner brands

Key Challenges

• Establish events as a core pillar of the Westfield brand strategy

• Deliver a high-impact visible and differentiated annual program with a strong consumer-centric approach

• Strengthen brand preference through memorable and immersive experiences

• Balance creative excellence operational efficiency and business performance

• Generate measurable value (traffic engagement revenue)

What we are looking for

• Minimum 8 years experience in events brand activation or experiential marketing

• Proven experience managing complex multi-country projects

• Strong ability to lead cross-functional and international ecosystems

• Expertise in partnerships and negotiation (brands talent IPs etc.)

• Strategic mindset combined with strong operational capabilities

• Excellent understanding of brand audience and monetization challenges

• Fluent English (both written and spoken)

Our Benefits

Compensation package: Attractive fixed salary paid over 13 months annual bonus based on performance profit-sharing scheme

Transport: Betterway program allowing you to choose your mobility option (100% reimbursement of your public transport pass or 700 if you opt for electric mobility) as well as a green mobility offering (fleet of electric bikes)

Health: Excellent health insurance with additional top-up coverage (included for 1.10) plus provident insurance

Meals: Meal voucher card and/or access to the company restaurant (100% fresh and seasonal products guaranteed)

Time off: 30 days of paid leave and 5 to 6 additional RTT days per year

Friendly environment & sharing:

• In-house café with a barista preparing personalized hot drinks
• Friday morning brunch
• Coffee machines with fresh beans tea and water (still sparkling and hot) available

Sport: On-site gym (free access coaching sessions every lunchtime for 90/year) showers and changing rooms comparable to a 5-star hotel (fully equipped)

Extras: Dry-cleaning service and parcel reception system

Training: Access to our URW Academy for learning and development opportunities

Social & environmental responsibility:

• Strong zero-waste policy
• Community Days: 1 mandatory day per year dedicated to a choice of 4 high-impact social and/or environmental initiatives

Employee representative committee (CSE): Committed representatives with a dedicated platform

Parental support: A strong parental policy including:

• Partnership with Babilou for childcare places and coaching
• Option to return on a 4-day work week at 100% pay during the first month after parental leave
• Salary subrogation during maternity leave
• Paid leave on the first day of the school year
• 6 to 12 days per year of paid leave for child illness

What is important for us

The following values bring us together and guide our actions. They are the foundation of who we are today and who we will be tomorrow: BOLDNESS We operate with an ambitious vision EXCELLENCE We deliver positive and sustainable impact - TEAMWORK We unite diverse talent to succeed - ETHICS We build on trust and transparency PASSION We love what we achieve together OWNERSHIP We are action-oriented and accountable.

What is important to us is to welcome personalities that are committed team player full of positive energy and ready to grow within an international company. We offer a collaborative innovative and achievement focused culture with unique opportunities for growth. We strive for excellence and our culture fosters autonomy innovation and collective power of our employees. If you are looking for a stimulating and empowering missions promoting teamwork and challenge on a daily basis do not hesitate to apply!

Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds perspectives experience and skills. We believe that diversity plays an important part in the success of our business and we are committed to creating an environment which respects values celebrates and makes the most of peoples individual differences.

We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability and other legally protected characteristics.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1