Regional Marketing Director Europe Sofitel, MGallery & Emblems

What we offer

La Maison Sofitel Sofitel Legend MGallery & Emblems is founded on a set of values that define our distinctive culture. These values unite all our talents around the achievement of common goals and principles. They define the way we interact with our guests colleagues and communities and guide our behavior.

Our values are:

• Passion & pride: be passionately in love with our brands our guests and our people. Use our E.Q.
• Excellence: comprehensive business approach driving all levers to be best-in-class hoteliers
• Empowerment: we are all Entrepreneurs fully accountable with strong KPIs and freedom too
• Trust & Transparency: share everything no taboo. Feedback is a gift
• Long-term relationship: with owners as well as talent. Creating a strong sense of belonging.
• Bespoke & free: 100% experience-driven. Tailored services. Unlock creativity.
• Proximity: Family spirit responsiveness solidarity & constant dialogue with the field

A career that lets your passion shine

As Regional Marketing Director for Europe (excluding France) you will oversee the deployment of the marketing strategy for Sofitel MGallery & Emblems in your region: you will ensure the operational implementation and marketing amplification of all the brand roadmaps and projects.

The ultimate goal is to elevate our brands in the European region by ensuring a seamless alignment between the global brand vision and hotel operations.

You will be based in our headquarters in Issy-les-Moulineaux France and will report to the VP Openings Guest experience and Regional Marketing.

Key interactions

• As Regional Marketing Director you will work in close collaboration with the global and regional team ensuring the brands identity and values are consistently communicated across all marketing platforms
• You will be in charge of sharing the vision of Sofitel MGallery & Emblems brands with the owners the hotels General Managers and the hotel marketing teams to maintain brand integrity and position the properties as premium offerings in their markets
• Internally:
  • Global Marketing & Brand Topline and Performance Operations Development Procurement Design & Technical Services Food & Beverage IT ESG Talent & Culture Public Relations Loyalty
• Externally:
  • General Managers Hotel Directors Of Sales & Marketing Hotel Marketing Managers Owners Agencies External partners

Your key missions and responsibilities:

1. Definition and adaptation of 360 regional marketing plans for Sofitel Sofitel Legend MGallery and Emblems

• Adaptation of global marketing roadmaps to the European landscape by knowing precisely the network you have in charge regional guests expectations as well as local competition.
• Amplification of global brand momentums through local PR social media and influence actions as well as hotel activations and events.
• Tracking and monitoring of the performance of the define marketing actions through campaign reports
• Forecast follow-up and management of regional marketing budgets

1. Sofitel Sofitel Legend MGallery and Emblems hotels supervisor for a seamless roll-out of the brand visions:

• Cascading and adaptation of the brand guidelines to the hotels in Europe
• Implementation of the brand standards visual identities and brand assets
• Rolling out of the social media influence and PR guidelines and tools

1. Brand guardian & ambassador in Europe:

• Presentation of marketing plans and attendance to business reviews with Owners
• General Managers Hotel Directors of Sales & Marketings go-to person to ensure consistency between global communication and in-hotel experience
• Direct support to regional corporate teams for all brand-related documents and key presentations (Operations Development Opening Team Luxury Sales Guest Experience Performance e-commerce Revenue Management etc)
• Regional brand spokesperson (internal conventions and conferences etc.)

Qualifications :

Experience

• University education at Bac 5 level or business school (e.g.: Masters degree in marketing communication marketing management commercial strategies hospitality etc.)
• Typically 5 to 7 years of experience in marketing with at least 3 years in a senior or leadership role in luxury hospitality or a related industry

Qualification

• Mastery of operational marketing techniques and ability to adapt and roll out a marketing action plan (including social media events and PR)
• Deep understanding of the luxury market travel and tourism trends and consumer behavior in the high-end hospitality sector
• Excellent interpersonal skills and charisma to federate all the stakeholders around the brands and the projects
• Prominent verbal and written communication skills in French and English with a strong capacity for synthesis
• Robust rigor autonomy and organization skills to be able to coordinate and run multiple projects simultaneously at different stages of progress

Remote Work :

No

Employment Type :

Full-time

Experience: years
Vacancy: 1