Demand Generation Manager – France & Southern Europe (fmd)

Your mission

We are building a regionally aligned revenue-driven GTM organization where each market owns its pipeline and ARR targets.

The Demand Generation Manager (f/m/d) for France & Southern Europe will own the end-to-end pipeline generation strategy and execution for the region.

This role is responsible for:

• Driving pipeline and revenue growth in France & Southern Europe
• Leading all regional demand initiatives (ABM field campaigns)
• Acting as the central orchestrator of GTM efforts in the region

This is a high-ownership highly hands-on role combining strategy execution and cross-functional leadership.

This is a hybrid role based out of our Paris hub.

In this role you will

1. Own Regional Pipeline & ARR Targets

• Own pipeline generation targets for France & Southern Europe (in close alignment with Sales)
• Be accountable for: Pipeline volume and quality & contribution to ARR.
• Translate global strategy into a clear regional plan.

2. Lead Regional GTM Strategy & Execution

• Define and execute the regional demand strategy across: ABM (mid-market / enterprise) field marketing (events roundtables local activations) & campaigns (integrated multi-channel).
• Ensure all activities are: ICP-focused aligned with sales priorities & measurable in pipeline impact.

3. Act as the GTM Orchestrator

• Work as one team with: Regional Sales & BDRs.
• Align on: Target accounts campaign priorities & pipeline gaps.

4. Execute Hands-On Across Channels

• Plan and run events (from concept to execution).
• Build and launch campaigns.
• Write campaign messaging and landing page content.
• Set up and manage campaign assets (with support where needed).
• From strategy to execution - you are expected to operate end-to-end.

5. Drive ABM & Upmarket Motion

• Partner with Sales and BDRs on: Target account selection & account-level strategies.
• Execute: Personalized campaigns account-specific activations & high-touch engagement strategies.

6. Measure & Optimize Performance

• Track: Pipeline generated conversion rates & campaign ROI.
• Continuously optimize: Channel mix messaging & execution.
• Partner with GTM Ops to ensure: Clean tracking & clear attribution.

What you need to be successful

• Must be located in France
• Native French strong English
• 58years in B2B SaaS demand generation / growth roles
• Deep understanding of the French and Southern European market
• Strong experience in: Field marketing (events) ABM & campaign execution.
• Experience working closely with sales teams.
• High ownership (thinks like a GM of the region).
• Strong executor (able to get things done independently)

What Success Looks Like within 612 months:

• Strong predictable pipeline generation in France & Southern Europe (or at least France)
• High alignment between marketing BDR and sales
• Effective ABM and field motion driving upmarket growth
• Measurable contribution to ARR
• Clear visibility into what works and scales

Whats in it for you

• Attractive OTE: Competitive base plus variable and meaningful stock options.
• Unlimited annual leave: Plenty of time off to recharge.
• Annual company summit: Meet the whole team at our yearly summit in inspiring locations across Europe (check out the video from our last summit).
• Team Bursts: Opportunities to collaborate with your team in person.
• Home office support: Financial contribution to set up a comfortable productive home office.
• Learning & development: Annual budget for coaching certifications and conferences.

About us

At deskbird we empower companies worldwide to navigate the complexities of hybrid work. Our people-centric software enables employees to easily coordinate office schedules book desks and collaborate more effectively. For admins we provide powerful insights and analytics to optimise office operations. As one of the fastest-growing SaaS startups we are a team of diverse talent from 22 nationalities with vibrant hubs in Berlin Munich Barcelona Paris Pfäffikon Bucharest Belgrade Sofia and Skopje.

If our mission and this role resonate with you we encourage you to apply even if you dont meet every single requirement. At deskbird we value the unique perspectives and contributions that each individual brings. We believe in the potential for growth and the impact we can achieve together. Whether you see yourself as an 80% fit or more your passion and enthusiasm are what truly matter. Take that step - lets uncover your potential and shape the future together.

We are an equal-opportunity employer and celebrate diversity recognising that diverse perspectives and backgrounds enrich our teams and strengthen our organisation. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race ethnicity religion colour place of birth sex gender identity or expression sexual orientation age marital status military service status or disability status.

Required Experience:

Manager

Employment Type : Full-Time
Experience: years
Vacancy: 1