Role Overview
We are looking for a Performance & App Monetization Manager to drive the in-app revenue growth of our digital content services. Positioned at the crossroads of Business, Product and User Acquisition, this role encompasses the monetization performance end-to-end.
Your mission is to maximize revenue performance by providing the Product team with data-driven insights to refine app configurations. You will be the expert on balancing user experience with profitability, ensuring our freemium models and monetization mechanics are best-in-class.
Key Responsibilities
1. Monetization & Product Input
Optimize the apps "economic engine."
Define and fine-tune Freemium settings (paywall placement, feature gating, trial periods) to maximize conversion.
Translate revenue objectives into clear product recommendations and experiments.
Conduct continuous benchmarking of competitor practices and industry trends to ensure our monetization UX remains a competitive advantage.
2. Full-Funnel Revenue Performance
Drive revenue across three core pillars: Subscriptions, In-App Purchases (IAP), and Advertising.
Collaborate with UA teams to provide "end-to-end" performance analysis, ensuring that acquisition spend is aligned with high-LTV users.
Run rigorous A/B testing schedules on pricing strategy, localized offers, and promotional seasonalities.
3. Store Management & Partnerships
Serve as the primary commercial lead for Apple (App Store) and Google (Play Store).
Monitor store evolutions to leverage new monetization features (e.g., custom product pages, win-back offers).
4. Performance Monitoring & Visibility
Design and manage performance dashboards tracking metrics such as ARPU, LTV/CAC ratios, and Churn.
Communicate performance audits and strategic pivots to senior leadership.
Candidate Profile
Experience: 2–3 years in App Monetization or Growth Product Management.
Economic Performance Mindset: You are obsessed with ROI and have a proven track record of moving the needle on revenue metrics.
Product Sensibility: You understand how app configuration impacts user behavior and can translate business goals into product requirements.
Experience with monetization platforms: Familiarity with platforms such as RevenueCat, Purchasely, or other subscription and in-app purchase platforms is a plus.
Analytical Expertise: Advanced skills in data visualization and market research/benchmarking.
Ecosystem Mastery: Deep knowledge of App Store Connect and Google Play Console commercial tools.
Languages: Professional fluency in English and french is mandatory, Spanish is a plus.
Salary: €35-45k
Company benefits: meal vouchers (€9.50/day), profit sharing, health insurance, employee representative committee: reimbursement of gym membership, vacation vouchers, tickets (movie tickets, culture vouchers, etc.), internal mobility and co-opting, remote working
Performance & App Monetization Manager • Aix en Provence, France
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