Director of Inbound Media & Growth – mfd

Your Mission

As Director of Inbound Media & Growth you will define and build Voyage Privés next-generation inbound growth engine. Reporting directly to the CMO you will architect the strategy operating model and capabilities that will shape how millions of travellers discover engage with and choose Voyage Privé in an AI-first world.

This is a creation rolenot an optimisation role. While the foundations are being established you will bring them together into a unified scalable growth engine spanning SEO AI-powered discovery content marketing CRO earned media organic social and creator ecosystems. You will define how these disciplines work together build a high-performing team and establish the measurement framework that turns inbound marketing into a significant driver of profitable growth.

As search rapidly evolves towards AI-powered discovery and conversational experiences you will ensure Voyage Privé remains highly visible trusted and discoverable across both traditional search engines and emerging AI platforms. You will own the long-term inbound growth strategy connecting brand authority customer experience and content excellence with measurable commercial outcomesincluding qualified demand conversion customer lifetime value and profitable business growth. This is one of the most strategically important growth leadership roles within the company and a unique opportunity to redefine how a leading European travel brand acquires customers over the next decade.

Your key responsibilities will include:

• Architect Voyage Privés inbound growth engine: build the companys first unified inbound growth strategy operating model and performance framework across SEO AI-powered discovery (GEO/LLMs) Content Marketing CRO Earned Media Organic Social and Creator Marketingestablishing a scalable growth engine across all business units.
• Lead Voyage Privés AI-era discoverability strategy: position the brand to win across traditional search AI search answer engines and emerging discovery platforms by defining how Voyage Privé builds authority relevance and visibility before competitive positions become entrenched.
• Own profitable inbound growth: translate inbound marketing into measurable commercial impact by driving qualified demand customer acquisition conversion customer lifetime value and profitable business growthnot simply traffic or rankings.
• Build a world-class content and authority ecosystem: create an AI-enabled content operation that combines editorial excellence automation digital PR creators social communities and expert content to establish Voyage Privé as the leading travel authority in its category.
• Redefine inbound measurement: establish the KPI framework attribution models experimentation capabilities and executive reporting that connect discoverability engagement and customer journeys to commercial outcomes including TTV LTV acquisition efficiency and incremental business growth.
• Lead and develop a multidisciplinary growth organisation: build coach and inspire a high-performing team across SEO Content CRO Earned Media Organic Social and Creator Marketing fostering a culture of experimentation collaboration continuous learning and operational excellence.
• Partner across the business to optimise the entire customer journey: work closely with Product Commercial CRM Brand and Data teams to improve discoverability landing page experience content effectiveness and conversionensuring inbound growth is embedded across the customer acquisition ecosystem.
• Shape the future of travel discovery: anticipate how AI will redefine customer behaviour and ensure Voyage Privé continuously adapts its content technology and growth strategies to remain the most discoverable premium travel brand across emerging digital ecosystems.

Qualifications :

What Were Looking For

Were looking for builders who move fast think big and care deeply about creating impact that lasts

Your profile:

• Inbound growth leader: 8 years of experience building and leading inbound growth strategies across SEO AI-powered discovery Content Marketing CRO Earned Media Organic Social and Creator ecosystems within international digital-first businesses.
• Expert in search and AI-powered discoverability: Deep expertise in technical SEO content strategy semantic search and AI-driven discovery. You understand how search is evolving from keywords to intent entities and AI-powered answer engines and know how to position brands for long-term visibility across both traditional search engines and emerging AI platforms.
• Builder and strategist: Youve built functions operating models and scalable growth capabilitiesnot just managed existing teams. Youre comfortable defining vision creating structure and establishing high-performing organisations in ambiguous fast-changing environments.
• Commercial mindset: You think beyond rankings and traffic. You understand how inbound growth contributes to profitable business growth through qualified demand conversion customer lifetime value and acquisition efficiency and you make investment decisions based on commercial impact.
• Data-driven and experimentation obsessed: You have proven expertise in measurement attribution experimentation and performance analysis. You use data to continuously optimise strategy challenge assumptions and improve business outcomes rather than simply reporting performance.
• Cross-functional influencer: You know how to create impact by partnering with Product Data Engineering CRM Commercial and Brand teams. You excel at aligning multiple stakeholders around a shared growth vision and delivering results across organisational boundaries.
• AI & automation native: You actively leverage AI to improve content creation research localisation workflow automation and operational efficiency and understand how AI will reshape the future of customer discovery and digital marketing.
• Executive communicator: Able to translate complex search AI content and growth strategies into clear commercial recommendations for senior leadership and executive stakeholders influencing strategic decisions across the business.
• Travel industry experience: Experience in online travel OTAs marketplaces media or premium e-commerce is a strong plus. A deep understanding of travel demand destination content seasonality and customer behaviour will help you accelerate impact in the role.

Nice to have: Experience leading organisations through the transition to AI-powered search; expertise in semantic search entity optimisation structured data and knowledge graphs; international content scaling experience; familiarity with AI-native content operations and localisation workflows; SQL Python or analytics tooling experience.

Additional Information :

Our Recruitment Process

1. TA Discovery (45 min) Remote Get to know each other! Well share more about the role the team and our culture.
2. Discussion with the Hiring Manager (60 min) Remote In-depth interview with the CMO introduction to the position.
3. HRBP Interview (45 min) Remote Conversation around career motivation and team fit.
4. On-site interviews at Aix-en-Provence Case study debrief with the CMO followed by individual meetings with our CEO and our Founder.

Location: Aix-en-Provence France
Start Date: The sooner the better
Contract Type: Full-time / Permanent
Work model: On-site / Hybrid 4 fully remote weeks per year

Youll Love Joining Us

Our HQ in the South of France offers an exceptional environment - natural cultural and digital - on a modern and eco-responsible campus.

Put meaning back into your work and join a unique ecosystem that connects worlds often far apart: business sports education and social impact through projects like Ecole des XV Provence Rugby VP Green Les Tremplins and Chez Pierre.

Forget your gym subscription! Access our large on-site fitness center morning noon and night - or challenge your colleagues to a padel match on our private court.

Live to the rhythm of Voyage Privés signature mix of business and fun: Company Breaks Carnival Annual Convention meetups and talks plus free tickets to every Provence Rugby home match and live music nights at the Dalida Institute.

Free tickets to every Provence Rugby home match

And because travel is in our DNA : enjoy up to 20% off our exclusive getaway offers.

Join us and make your next career move a journey worth taking.

Remote Work :

No

Employment Type :

Full-time

Department / Functional Area: Digital Marketing
Experience: years
Vacancy: 1