Marketing Activation Manager – Action Figures

Job Description

The Opportunity:

The purpose of this position is to manage commercial execution across an assigned portfolio, ensuring global and regional plans are effectively localised and delivered in market. The role drives in-market performance through strong execution of events, partnerships, and retail activation, supported by close cross-functional collaboration and ongoing performance optimisation. In addition, the role includes direct people management responsibility, with accountability for leading, developing, and supporting a team member to deliver business objectives.

What Your Impact Will Be:

1. Local Brand Strategy and Planning

• Execute global franchise priorities, product direction, campaign beats, and licensor guidance through a locally relevant brand and activation plan.
• Define Execute local campaign priorities, launch timing, consumer needs, cultural considerations, and market-specific opportunities.
• Ensure the local brand plan reflects the agreed franchise moments, tentpoles, product priorities, and commercial ambition.
• Maintain alignment between product plans, marketing plans, retail messages, and local business objectives.
• Ensure the local market speaks with one clear company voice when engaging licensors, retailers, and internal stakeholders.

2. Product Development and Local Line Plan Input

• Validate whether global and regional product plans work for the local market.
• Provide input to Regional team on product relevance, consumer needs, assortment requirements, pricing realities, launch timing, and local opportunities.
• Flag to Regional team product gaps, market-specific needs, local consumer insights, or risks that may affect market success.
• Support regional and local line plan refinement after global direction is set.
• Partner with Sales and Omnichannel Retail Marketing to capture retailer feedback, channel requirements, demand signals, pricing risks, space constraints, and customer timing considerations.
• Escalate major risks related to product relevance, timing, approval status, pricing, market readiness, or local execution.

3. Marketing Planning and Campaign Activation

• Build the local brand and activation plan, aligned to global and regional priorities.
• Define local launch plans, campaign phasing, media needs, asset requirements, and execution priorities.
• Identify required adaptations of global assets for local consumer, retailer, media, legal, language, and cultural needs.
• Confirm what content, approvals, assets, guidelines, and licensor support are required for local execution.
• Coordinate with Omnichannel Retail Marketing and Sales to ensure the marketing plan supports customer needs, promotional windows, and retailer sell-in.
• Flag gaps in timing, budget, assets, licensor approvals, local readiness, or execution support.
• Work with agencies and internal teams to deliver approved local campaign materials on time and in line with licensor guardrails.

4. Licensor Relationship Management at Local Level

• Maintain regular contact with local licensor counterparts to align on plans, priorities, approvals, assets, launches, and market opportunities.
• Share local plans, key milestones, retail priorities, performance updates, and action plans with licensors as needed.
• Ensure licensor feedback is captured, clarified, actioned, and communicated internally.
• Coordinate local licensor support for major launches, tentpole moments, retail activations, customer meetings, summits, or events.
• Operate with transparency, speed, accountability, and clear follow-up.
• Document decisions, owners, actions, and timing after key meetings.
• Escalate partnership issues, approval delays, conflicting feedback, asset gaps, or commercial risks early.

5. Go-to-Retail and Sell-In Support

• Adapt the global retail pitch story into a locally relevant brand, franchise, and consumer narrative.
• Build or support local sell-in materials with brand context, consumer insights, market opportunities, tentpole moments, and product priorities.
• Ensure product messaging, marketing support, retail activation, and customer-facing materials are aligned.
• Partner with Sales to support retailer meetings, toy fairs, previews, summits, top-to-tops, and local customer presentations.
• Coordinate with Omnichannel Retail Marketing on displays, merchandising, shopper programs, retailer media, digital retail support, and promotional execution.
• Capture retailer feedback and feed it back to Regional Marketing, Global Commercial Marketing, Omnichannel Retail Marketing, Sales, and licensors as appropriate.
• Support embargo management where required.

6. Retail Activation and Omnichannel Execution

• Partner with Omnichannel Retail Marketing to define retail activation needs based on the brand and marketing priorities.
• Ensure shopper marketing, in-store visibility, retailer media, digital shelf content, e-commerce assets, merchandising, displays, and promotional plans are aligned with the campaign strategy.
• Confirm that assets and toolkits are ready for local retail execution.
• Monitor activation readiness and flag risks related to asset availability, display timing, retailer compliance, promotional support, or customer execution.
• Share activation learnings to improve future planning, sell-in, and forecast assumptions.

7. Financial Forecasting, POS Tracking, and Business Management

• Provide local business commentary on brand, franchise, category, consumer, market, and competitive drivers.
• Support forecast updates with local market insights, launch assumptions, consumer trends, retail realities, and activation plans.
• Partner with Sales to understand customer-level forecasts, POS, inventory, orders, distribution, space, and volume commitments.
• Identify risks, upside opportunities, demand shifts, execution gaps, and recommended corrective actions.
• Connect performance insights back to marketing, product, and retail plans.
• Support business reviews, licensor updates, and forecast discussions with clear local commentary and action plans.
• Track whether marketing and retail activation help drive sell-through.

Qualifications

What We’re Looking For:

• Minimum 6–8+ years of experience in FMCG commercial, brand, trade, or sales strategy.
• Minimum of 2 years experience leading and managing a team.
• Tertiary qualification in Commerce, Business, Marketing, or a related field.
• Strong commercial judgment.
• Analytical capability and data-driven decision making.
• Cross-functional collaboration.
• Execution discipline and attention to detail.
• Independent problem-solving.

Additional Information

Ce que nous offrons :

• Salaire annuel brut compris entre EUR 72,000- EUR 85,500
• Rémunération variable : participation au Mattel Incentive Plan (MIP) , avec un objectif de 15% du salaire de base ; le montant versé est déterminé en fonction des résultats de l’entreprise et de la performance individuelle.
• Congés payés : 2,5 jours de congés par mois + jours de RTT (au prorata) + jours fériés compensés
• Organisation de travail hybride
• - Indemnité mensuelle voiture OU Voiture de fonction
• Titre-restaurant / participation repas (prise en charge à 56 % par Mattel) ou prise en charge de la subvention au restaurant d'entreprise
• Programme d’assistance aux employés : accès à Modern Health, Headspace et Maven
• Régime de retraite supplémentaire
• Plan d’épargne entreprise
• Participation
• Assurance santé
• Assurance dentaire
• Assurance décès et invalidité
• Programme Famille : jusqu’à 24 semaines de congé (pour le principal parent ou jusqu’à 12 semaines de congé pour le coparent, intégralement rémunérées à l’arrivée d’un nouvel enfant, aide au retour au travail, parcours vers la parentalité et congé pour soins à la famille.

L’ensemble de la rémunération proposée par Mattel repose sur des critères objectifs et neutres du point de vue du genre, tels que le niveau du poste, le lieu de travail, les compétences et l’expérience. Ces informations sont communiquées afin de permettre une transparence des conditions d’emploi. Si votre profil est retenu et qu’un entretien est planifié, nous vous communiquerons des informations complémentaires sur l’ensemble des éléments de rémunération et avantages de Mattel France SAS. Veuillez noter que tout ou partie des avantages mentionnés ci-dessus peuvent évoluer dans le temps, en raison de changements de politique interne ou de la législation. Nous ne vous demanderons pas vos antécédents de rémunération.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles.

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy