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Content Manager - Growth

Pocket FMBordeaux, FR

Il y a 18 jours

Type de contrat

Temps plein

Description de poste

Promo Lead - France | Pocket FM

Pocket FM is revolutionizing audio entertainment globally, with 80+ million listeners spending

over 110 minutes daily on our platform. As we expand to France, we need a tactical creative

leader who can take our proven promotional assets and crack the French acquisition funnel

through smart adaptation and relentless testing.

We're seeking a Promo Lead to oversee the localization and optimization of our promotional

content pipeline. You'll take successful base promo assets, adapt them for French audiences,

and create multiple variations to find the winning combinations that drive cost-effective user

acquisition.

The Goal

Lead a focused team of promo writers and video editors to systematically adapt, test, and

optimize promotional content for French market acquisition. Starting with proven base assets

20-40 minute promotional videos), you'll create multiple variants with different openings, hooks,

and messaging to crack the acquisition code on Meta, Google, TikTok, and other acquisition

channels.

Your success will be measured by your ability to find the creative variations that deliver the

lowest Customer Acquisition Costs (CAC) while maintaining high conversion rates from promo

viewers to paying subscribers.

Key Responsibilities

Oversee dubbing operations with agencies / internal teams of base promotional assets
from successful markets (Germany / US)
Ensure cultural adaptation beyond translation - making content feel authentically French
Quality control all dubbed content for lip-sync accuracy, emotional resonance, and technical standards
Coordinate with original content teams to understand narrative context and key emotional beats

Creative Variation Development

Lead systematic testing approach creating mutiple different openings per base promo asset

Work with promo writers to craft compelling French hooks that capture attention

Develop opening frameworks (mystery hooks, character introductions, conflict setups, cliffhangers)

Maintain asset library of winning openings and creative patterns for scaling

Team Management & Production Workflow

Manage team of 4-6 specialists : 2-3 promo writers, 2-3 video editors

Establish production timelines to deliver 15-20 promo variations per week

Create quality standards and review processes for all creative output

Optimize workflows between writing, editing, and final delivery

Implement feedback loops from performance data back to creative development

Performance Marketing Integration

Collaborate closely with performance marketing team to understand which creative elements drive conversions

Analyze performance data to identify winning patterns (opening styles, hooks, emotional triggers)

Scale winning creatives by creating similar variations and formats

Required Qualifications

10+ years in performance creative roles at digital agencies, studios or production companies

Hands-on experience managing creative testing on social media channels, with measurable impact on acquisition metrics

Track record of scaling creative production while maintaining quality and speed

Experience with content localization and cultural adaptation for French market

Experience with fast-paced production environments and tight deadline management

Strong project management skills with multiple concurrent campaigns

Strong understanding of video production and post-production workflows

Experience with creative testing methodologies and statistical significance

Familiarity with performance marketing platforms (Meta Ads Manager, YouTube Ads, TikTok Ads)

Comfort with data analysis and creative performance metrics

Experience with attribution and conversion tracking

Ability to translate data insights into creative direction

Location : Remote (France) | Paris area preferred

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