Marketing Communications & End to End Campaign Product Owner

What's the role?

As a Marketing Communications & Campaign Product Owner, you will be a key player in our global brand and marketing communications team.
You lead end to end marketing communications for globally orchestrated campaigns, shaping the strategy, story, and creative that scale across markets - balancing global consistency with local relevance - to generate customer demand, support the growth of our customer platform and drive customer engagement. You will strive for continuous performance improvement, compress time to market, and transform campaign learnings into a repeatable playbook for future success.
This role involves extensive collaboration and management of stakeholders across various functions and levels, including teams at Headquarters and market organizations.

What You'll do

• Integrated campaign strategy: Define the campaign narrative, value proposition, and digital omni‑channel roadmap from concept to global rollout.
• Offer & product collaboration: Work with Product & PLS Managers to shape the right product and claims for the campaign, ensuring market relevance and customer‑relevant value proposition
• Creative & content leadership: Translate strategy into briefs and messaging guidelines; steer agencies and creative vendors for high‑quality, on‑brand execution.
• Agency & vendor management: Manage scopes, SLAs, and timelines with external partners to deliver assets and media plans on time and within budget.
• Channel orchestration: Ensure readiness across all digital channels (Website, email, paid media, social, employee advocacy) for flawless launches.
• Localization & translation coordination: Oversee translation and transcreation processes, ensuring accurate and brand‑consistent localized assets.
• Market enablement & communication: Provide Regions and Market Organizations with clear timelines, playbooks, and updates to guarantee smooth execution
• Customer Insights & Market Trends: Transform customer insights and market trends into global omnichannel communication programs that address audience needs and reflect business priorities.
• Performance optimization: Define and Monitor business impact metrics and KPIs, analyze results, and lead post‑launch reviews to improve effectiveness and ROI
• Continuous improvement: Compress time‑to‑market and transform campaign learnings into a repeatable playbook for future waves
• Cross‑functional alignment: Collaborate and Coordinate with Global Digital Teams, multiple Product Owners, technical and creative teams, Local teams and other stakeholders to manage dependencies and maintain transparency.

What You’ll Bring

• Minimum 5 years in marketing communication with proven track record leading global, multi‑market omni‑channel campaigns from strategy to rollout (B2B preferred)
• Strong agency/creative vendor management (briefing, scopes, SLAs, production oversight) and brand stewardship at scale
• Demonstrated ability to collaborate with Product & Pricing teams to shape offers and translate value propositions into compelling communications
• Excellent knowledge of full-funnel customer tracking, and marketing automation tools (ideally Salesforce Marketing Cloud)
• Strong project management and analytical skills, experience in Agile methodologies is a plus
• Experience in different marketing and sales functions is a plus
• Exceptional written and oral communication skills, effective in both formal and informal settings.
• Strong interpersonal skills for successful performance in a global matrix environment and excellent stakeholder management skills across all levels.
• Ability to manage multiple cross-functional projects in parallel with a “getting-things-done” approach.
• Proficient in English; additional languages are a clear benefit.

What’s In It for You

To further accelerate in digital marketing, we are building our Global Digital Hub in Paris. You will experience the agile mentality of a start-up, combining the stability of a sound business model and the working environment of an award-winning culture. You can make an impact from day one in an international and diverse team by shaping the future of digital at Hilti and revolutionize customer interactions.

Why Hilti

Hilti is a global leader in construction innovation, with more than 34,000 team members across 120 countries. Guided by our purpose, Making Construction Better, we’re driven to keep learning, growing, and finding new ways to make a lasting impact. Here, you’ll be empowered to use your strengths, work with a global and inclusive team, and take on meaningful challenges. At Hilti, you’ll have the chance to make your ideas, achievements, and growth real through purpose, passion, and teamwork.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere. We continuously strive to ensure every voice is valued and every team member feels empowered to contribute. By building on this foundation, we strengthen our teams, our innovation, and our impact, making construction better together.