CRM Project Manager HF

As part of our fast-paced digital transformation Septodont is seeking a CRM Project Manager to join the Global Digital Marketing team reporting directly to the Senior Digital Marketing Manager.

Positioned at the core of our global digital marketing strategy your mission will be to help build stronger more direct relationships with our customers. You will play a key role in driving business growth by executing lead nurturing strategies and optimizing the conversion funnel to deliver high-quality leads to sales teams across markets.

Our dynamic cross-functional Digital Marketing team is part of the Global Downstream Marketing Team alongside Product Marketing and Corporate Branding.

Responsibilities:

• Deploy andoptimizelead nurturing and lead generation tacticsto deliver qualified leads to sales teams andenhance overall commercial effectiveness.
• Manage the Marketing CRM daily and ensure seamless integration with the Sales CRM and key lead generation channels (META Google brand websites).
• Implement and overseeemail marketing campaignsacross all stages of the customer journey.
• Improve campaign performancethrough A/B testing data analysis and actionable insights.
• Suggest CRM enhancements (data capture personalization reporting) and leverage data for advanced segmentation and targeting.
• Monitor andanalyzeresults to refineleadnurturing strategies and boost conversion.
• Collaborate closely withinternal stakeholdersincludingDigital Marketing Product Marketing IT and Business Intelligence teams as well as external partners to successfully manage projects

Benefits:

• Profit-sharing and incentive bonuses
• Target-based bonuses
• 10 days of RTT (reduced working time) per year
• 55% reimbursement of Navigo travel pass
• Compensated teleworking
• Mutual insurance
• Meal vouchers
• Works council

The position is based in Paris 12tharrondissement(Nation).

Profile:

-Degree:Masters orbachelorsin digital marketing Business Information Systems orrelated fields. CRM certifications are a plus.

-Experience:At least 2 years in digital marketing witha track recordin lead acquisition lead management and customer retention.

-Technical Skills:

• Proficiencyin CRM and/or marketing automation tools (e.g. Salesforce HubSpot Microsoft Dynamics Adobe Marketing Cloud) including configuration customization and system setup.
• Knowledge of sales enablement platforms is appreciated.
• Strong understanding of online acquisition channels (email marketing SEA Social Ads SEO).
• Analytical skills (Excel Power Query DAX) and familiarity with reporting tools (Looker Studio Google AnalyticsPower BI) withthe ability tointerpret data and transform insights into actionable improvements for processes and campaign performance.

-Languages:ProfessionalproficiencyinEnglish and French(spoken and written).

-Soft Skills:Proactive solution-orientedteam player excellent communication skills(frequent presentations) andability to work inadesire to work in an international environment

-Additional Assets:Experience inCROand knowledge ofcompliance and data privacy regulationsin the healthcare/pharmaceutical sector.