Assistant/Associate professor in Arts, Cultural Tourism, Creative Industries Strategic Marketing

KEDGE Business School est une Ecole de management française de référence présente sur 4 campus en France (Paris, Bordeaux, Marseille et Toulon), 2 en Chine (Shanghai et Suzhou), 2 en Afrique (Sénégal et Cote d'Ivoire) et 6 campus associés (Avignon, Bastia, Bayonne, Mont-de-Marsan, Dakar, Abidjan).

KEDGE BS propose une offre de 38 formations en management et en design, pour étudiants et professionnels, et déploie des formations sur-mesure pour les entreprises au niveau national et international.

Les enseignants chercheurs de KEDGE contribuent à l'avancée des connaissances en management à travers des travaux de recherche appliquée et fondamentale. Ils sont à l'origine d'une production de publications, ouvrages, colloques... qui place l'école au premier rang des Business Schools françaises en matière de recherche.

Classée par le Figaro Etudiant et Challenges 8e meilleure Business School en France et 34e Europe du classement Financial Times, KEDGE Business School est accréditée AACSB, EQUIS et AMBA, reconnue et visée par l'Etat français, et membre de la Conférence des Grandes Ecoles.

Assistant/Associate professor in Arts, Cultural Tourism, Creative Industries Strategic Marketing (balanced profile)

(Campus of Paris or Marseille)

Marketing Department

KEDGE Business School is a vibrant business school with 4 campuses in France (Paris, Bordeaux, Marseille and Toulon), 5 international campuses (2 in China, 2 in Africa, and 1 in India), as well as 4 associated campuses in France (Avignon, Bastia, Bayonne, and Mont-de-Marsan). KEDGE Business School offers an international environment, which includes 16,000 students (32% foreign students), 220 full-time faculty members (46% of whom are international) and close to 370 international academic partners. Ranked 34th amongst European Business Schools and 28th worldwide for the Executive MBA by the Financial Times, KEDGE Business School belongs to the elite 1% of business schools worldwide accredited by AACSB, EQUIS, and AMBA, and is a member of the French Conférence des Grandes Écoles.

Its Marketing Department invites applications for 1 position at Assistant or Associate Professor in Arts, Cultural Tourism, Creative Industries Strategic Marketing (balanced profile).

The position is open in the Marketing Department of KEDGE Business School, in collaboration with KEDGE Arts School, which is an Institute of Arts, Culture and Creative Industries Management. KEDGE Arts School aims to produce and disseminate knowledge on the management of the arts, culture, design and creative industries. It brings together a research center and several teaching programmes, mainly the MSc Arts & Creative Industries Management (Paris), the MSc Creative Tourism Management (Paris), the MSc Creativity & Design Management (Marseille), the Sino-French Institute in Management of Arts and Design (Paris/Shanghai).

Responsibilities :

• Teaching and educational development (undergraduate, graduate and post graduate level);
• Pegogical engineering;
• Publication in academic and professional journals;
• Research Projects with companies or international institutions;
• Participation in national and international calls for projects;
• Student supervision and coaching.

Profile and skills required :

• PhD in marketing, with a main focus on arts, culture, cultural tourism, creative industries strategic marketing ; we are looking for applications specialized in strategic marketing more than in consumer behaviour. An interest in innovative marketing strategies is welcome;
• Teaching experience and ability to teach arts strategic marketing in all fields of culture, creative industries including cultural tourism ; creative pedagogical methods would be a plus;
• Research expertise in arts, culture, creative industries strategic marketing including cultural tourism ; interests in innovative marketing strategies (social, digital, …);
• Ability to teach courses in fluent English (French would be appreciated as well);
• International network in the field of arts marketing;
• Skills in project engineering;
• Skills in Arts, Culture and Creative Industries history, territories and organisations.

Procedure of application

Interested candidates should provide the following elements :

• a cover letter containing your motivation for the position
• an up-to-date curriculum vitae with a list of publications and most recent representative research papers and experience in research projects engineering
• a teaching statement, including course details and course evaluations and experience in pedagogical engineering
• a summary of your international cultural network
• two references who can be contacted

Compensations and benefits:

Permanent contract/ Full time

Status: Executive

Salary: to be negotiated /over 13 months / Bonuses (research, executive education, extra hours, etc.)

Paid leaves 35 days per year + 15 exemption days per year

Others benefits: lunch vouchers + mobility bonus + complementary health insurance

Support provided for you moving in France (accommodation search, school for the kids, visa procedures, administrative procedures, French lessons, etc.)

Starting date: September 2026

If you have questions regarding the position, please contact:

Anne Gombault
Head of KEDGE Arts School

or

Stéphanie Petzold
Head of Marketing Department

All of the School's employees are aware of the issues of inclusiveness, whether it be disability, gender or equal opportunity. Our school attaches key importance to inclusiveness, which is embodied in two of our strategic pillars: sustainability and inclusiveness.