CDI - Senior Copywriter F/H/NB - CDI

Chez Publicis Luxe, nous imaginons pour les marques de Luxe et de Lifestyle, des expériences vectrices d’émotions singulières.

Depuis Paris, New York et Shanghai, nous définissons les nouvelles tendances du marketing du luxe en reliant l'héritage des marques aux intérêts des communautés et la pop culture, afin de façonner des récits durables imprégnés de sens et d’entertainment.

Grâce à des savoir-faire pluriels alliant stratégie, création et production, nous tissons des liens durables avec les Maisons depuis plus de vingt ans.

Composée de plus de 250 talents, l’agence se présente comme un collectif éclectique : passionnés d’images, brand strategists, social makers, experts IA, creative producers, etc. Capables de redéfinir les plateformes de marque, nous concevons et produisons des campagnes intégrées et des contenus always-on, nous optimisons le commerce omnicanal, les parcours et les expériences consommateurs en imaginant des services innovants.

www.publicisluxe.com

Working closely with our Creative Directors, Art Directors, and Strategic Planners, you will be responsible for defining the concept (or concepts), editorial line, storytelling, and roll-out for each strategic brand activation, across every touchpoint. Using your 360° project experience and unique understanding of brand culture, you will translate strategic intentions into relevant, impactful, and disruptive content.

As a versatile and multi-talented creative copywriter, you will work across a variety of traditional and cutting-edge media: film, print, social media (from Instagram to TikTok), e-commerce, and CRM. A gifted storyteller, you’re able to craft strong narratives, write scripts, and design transmedia content roll-outs across all formats (social media posts, capsule content, e-retail modules). When necessary, you will build always-on editorial strategies for brands who are seeking to develop their voice and identity, defining their editorial positioning, content typology, and an ownable tone of voice for a whole ecosystem or specific channels.

You will enjoy beginning-to-end involvement:

• Intervening upstream in the creative process, exchanging with strategic planning, creative direction, and the client
• Staying involved in the creative process from ideation to execution and post-production, supervising the creation of assets (for large-scale productions and smaller, more agile ones)
• Ensuring the quality and coherence of creation across all touch-points of the customer journey, according to project and brand objectives

• You are a born storyteller with excellent or native English language skills (grammar, syntax, spelling), both written and spoken
• You have a natural taste for and experience working with luxury brands
• You have an eye for detail and have strong communication & presentation skills
• You are fluent in the language and culture of digital and can anticipate the evolution of said media, as well as new formats and trends
• You are a team player and are good at collaborating with others
• You are a proactive and resourceful self-starter who can work independently
  
• Professional French language proficiency is a plus!

Why join the team?

When you join Publicis Luxe, you become a part of the Publicis France group, a community of agencies that work together to take on communication challenges.

Publicis France is a leader in the communication and new technology sectors (AI) and positions itself as a mindful pioneer in its industry, having launched initiatives such as Working With Cancer.

We are committed to social and ecological sustainability. By joining the team, you will help us make a difference.

What we offer:

💻 Partial remote work

🌍 Work Your World: Work anywhere in the world for up to 6 continuous weeks each year, after one year of employment

🎓 Training: Over 30,000 modules accessible via e-learning, including certifications

"We are Positivers": Responsible communication training for new employees when they join the Group

🌱 RSE Active Agencies label ⭐⭐⭐

📈 Internal mobility: Thanks to our Power of One, you can advance within the group

Publicis France is recognized for its commitment to disability and workplace health. Two agreements, Handicap and Caring@Work, promote the inclusion and well-being of employees. The Handicap & Health Mission works daily and leads a network of thirty representatives within the agencies.

To learn more: Publicis France is hiring: give your talent a boost!

Viva La Différence!

This philosophy of Publicis Groupe has always reflected our commitment to diversity and the belief that our people are our greatest asset. We value all singularities, regardless of age, gender, skin color, social background, religion, or sexual orientation. At Publicis, only competence and energy matter.

We encourage all qualified applicants and will be pleased to provide personalized support throughout the recruitment process to any candidate with a disability, who requests it.

Publicis France is committed to equal opportunities and equity for all.

To learn more about us: https://france.publicisgroupe.com/carrieres/