Senior Customer Marketing Specialist

Ready to be a Titan?

We’re seeking a talented, data-driven Senior Customer Marketing Specialist to drive customer communications, education, and engagement. Reporting to the Senior Manager, Customer Marketing, this role plays a critical part in ensuring timely, targeted, and relevant customer communications, while closely supporting the data and technical needs of the Customer Marketing team.

The Senior Customer Marketing Specialist will collaborate with the larger ServiceTitan team to ensure messaging consistency while supporting the implementation of data-driven lifecycle marketing strategies.

Ready to make your career move?

The Senior Customer Marketing Specialist is an important role on the marketing team. The person in this role will be responsible for crafting compelling and effective customer communications that support our brand and drive customer engagement, with a strong focus on utilizing data and marketing automation to optimize customer journeys.

What you’ll do:

• Develop and execute customer marketing strategies that enhance engagement, retention, and product adoption.

• Create and manage customer communication campaigns across multiple channels, including email, in-app messaging, customer newsletters, and social media.

• Monitor and analyze customer engagement data, using insights to optimize communication strategies and campaign performance.

• Collaborate with cross-functional teams, including Product, Content, Customer Success, and Sales, to ensure all communications align with customer needs.

• Lead the development of educational content and engagement programs that help customers maximize software adoption and success.

• Support the Customer Marketing team in defining and maintaining clean, scalable customer data infrastructure for targeted marketing campaigns.

• Partner with Product and Engineering teams to support accurate data pathways for real-time customer communication.

• Assist in the oversight of database tools and systems, enabling efficient segmentation and reporting.

• Draft and deliver clear, actionable messaging for technical updates and service information, maintaining brand voice and tone.

• Stay up to date on industry trends and best practices, bringing fresh ideas to improve customer communication strategies.

What you'll bring:

• 5+ years of experience in customer marketing, communications, or customer engagement.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Strong project management skills, with the ability to manage multiple campaigns, marketing calendars, and execution deadlines.

• Proven experience working with marketing automation platforms and CRM systems (e.g., HubSpot, Marketo, Salesforce).

• Ability to analyze customer engagement data and optimize strategies based on insights.

• Excellent writing and content development skills, with the ability to craft compelling customer communications.

• Familiarity with data segmentation, database management, and supporting data-driven marketing strategies.

• Experience or strong ability to manage time-sensitive, critical communications with accuracy and professionalism.

• B2B SaaS experience preferred.

Be Human With Us:

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us.

What We Offer:

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.

• Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program.

• Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more.

Our Commitment to Inclusion:

At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. ServiceTitan is an equal opportunity employer. We do not discriminate against employees based on race, colour, religion, creed, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), marital status, family status, sexual orientation, or any other characteristic protected by applicable provincial legislation.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

Use of AI Technology:

We use technology, including automated and AI-assisted tools, to support certain aspects of our recruitment process. These tools are designed to improve efficiency and enhance the candidate experience. AI tools are not used to make hiring decisions; all hiring decisions are made by our hiring teams.

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A Note on the Application & Hiring Process:

This position advertised is for an existing vacancy. We are currently seeking a qualified candidate to fill this position and will be reviewing applications on a rolling basis.

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Compensation Disclosure:

ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected compensation for this role for candidates residing in Canada is between $85,700 CAD - $128,500 CAD. Actual compensation for an individual may vary depending on many factors, including skills, performance over time, business needs, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes equity and a holistic suite of benefits. This position may also be eligible for a bonus.

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Personal Information:

ServiceTitan collects your personal information to support its business operations, including for human resources, employment, benefits administration, health and safety, and other business-related purposes as well as for legal compliance. You can review further details of such collection and use in our