Communication Manager HFX

The Bel Group mission-led company is a major player in the food industry through portions of dairy fruit and plant-based products and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow Kiri Babybel Boursin PomPotes and GoGo squeeZ as well as some 30 local brands. Together these brands helped the Group generate sales of 3.74 billion in 2024.

10800 employees in nearly sixty subsidiaries around the world contribute to the Groups mission of providing healthier more responsible food for all. Its products are produced at 30 production sites and distributed in over 120 countries.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process Then Bel is made for you!

Are you bold pragmatic and determined Do you want to contribute to the transformation of an international agri-food company Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#ForAllForGood

Within the General Secretariat of Bel France you will report directly to the General Secretary and be part of a multidisciplinary team comprised of Public Affairs Legal and Regulatory CSR Nutrition and Communication experts. Your primary role is to define and lead Bels corporate communication strategy in France as well as to enhance the visibility of Bels iconic brands in the cheese and fruit segments. You will be responsible for developing new communication models to serve the business by structuring and deploying ambitious communication strategies. Additionally you will define and drive the internal communication strategy for Bel in France targeting teams based in Suresnes and Dardilly.

You will also support both the fruit and cheese Business Units to strengthen Bels reputation as an innovative and committed company.

You will work in cross-functional and close collaboration with the Bel France brand teams located in Suresnes and Dardilly corporate teams and Group teams who provide strategic direction guidelines and tools.

Your main responsibilities will include:

EXTERNAL COMMUNICATIONCOMMUNICATION STRATEGY TO ENHANCE BRANDS & BEL IN FRANCE

• Define and lead the corporate and consumer communication strategy for Bel France.
• Develop the PR strategy for the brands and support Bel France spokespersons to build Bels reputation as an innovative and responsible company.

ENHANCING BELS PROFILE IN FRANCE

• Develop and roll out a healthy snacking corporate communication strategy for brands such as Bel France and Materne By Bel.
• Promote the groups responsible commitments and employer brand.
• Define the PR strategy for cheese and fruit brands.
• Develop brand communication strategies for spokespersons including target audiences key messages planning and ambassadors.
• Act as the key contact for the Groups communication teams to deploy and amplify the visibility of our commitments in France.
• Prioritize and define key narratives and messaging in partnership with internal experts (CSR Nutrition Sales R&D etc.).
• Enrich and manage communications initiatives for Bel Frances ecosystem and market stakeholders.
• Oversee partner agencies (PR): manage report and optimize processes.

BRAND PR ENHANCEMENT

• Define the three-year PR strategy for cheese and fruit brands in collaboration with marketing teams setting brand priorities messaging pillars key themes and relevant target ecosystems.
• In partnership with marketing teams set the strategy for major PR activations tone of voice creative assets ambassador community selection etc.

CRISIS MANAGEMENT

• Develop and implement crisis communication plans processes and spokespersons at the company level.
• Act as the main contact for crisis communication in France in coordination with Group communication teams ensuring swift and effective messaging to minimize impacts on company and brand reputation and relay information to regional and customer service communication networks when necessary.
• Anticipate crisis communication with appropriate materials (Q&A key messages etc.).

INTERNAL COMMUNICATION

• Develop and deploy the internal communication strategy.
• Supervise headquarters brand function and foundation activities in coordination with global teams.
• Manage Bel Frances group on the internal communication platform:

1. Supervise the work of the internal events project manager (including editorial calendar updates major event management onboarding new employees etc.).
2. Ensure weekly group engagement: share Business Unit news highlight collective initiatives milestone achievements media coverage relay events announce new arrivals etc.
3. Oversee the organization and facilitation of BU events: annual convention holiday parties Quoi de neuf updates etc.
4. Foster cohesion among all BU employees during major events aligned with Group strategy (I know I act I am an activist): Actors for Good Days for Good Inclusion Day etc.

TEAM MANAGEMENT & UPSKILLING

• Primary point of contact for coordinating communication between the French and Group teams.
• Line management of one internal communication project manager.

Profile Requirements:

• 810 years experience in corporate communications and public relations
• Project management skills: rigor organization and ability to prioritize
• Understanding of business and marketing challenges
• Agility creativity and ability to deliver innovative solutions
• Leadership skills: assertiveness ability to unite and inspire teams

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