Senior Brand Manager Advocacy & Education

Purpose of the position:

Martell cognac is a strategic brand for Pernod Ricard group with 2 big geographical scopes: Asia and US/Africa.
US/Africa are a key focus for the brand as Martell needs to diversify & expand its geographical footprint.
Working on the whole Martell range the Senior Brand Manager Education & Advocacy
will play a transversal role for the Martell team with a specific focus on recruitment.

Under the supervision of the Marketing Manager Brand Architecture & Activation Growth Relays he will be responsible for engaging trade stakeholders to ensure a strong understanding of brand credentials & engaging bartender community. Provide content & tools for all internal spokespersons (mainly Brand Ambassadors worldwide and Trade salesforce) who interact with clients. Become the face of the portfolio to consumers brand ambassadors media and the trade.

The role requires strong story-telling and presentation capabilities with ability to engage diversified audiences. He will collaborate with many profiles: Extended Marketing team from Brand Architecture through Digital to Hospitality team in Cognac. But also working in close collaboration with a multi-cultural network of local Brand Ambassadors and talented & influential bartenders.
He will certainly be passionate about the brand cognac and spirits industry willing to share his passion and to create long-lasting emotional connections between Martell and the people he meets along the way.

Main tasks and responsibilities:

BUILD AND STRENGHTEN MARTELL BRAND EDUCATION

• Set the strategy develop educational programs and training materials for internal teams trade partners and consumers to deepen understanding and appreciation our brands within
• Collaborate with all teams global and local to produce content or experiences that foster recruitment through edutainment or more expert content when relevant
• Map and contribute to the most influential competitions & ratings
• Represent the Brand whenever need internally and externally (Customer Experts Press)
• Manage A&P budget

COORDINATE AND ANIMATE OUR GLOBAL BRAND AMBASSADOR NETWORK

• Advocate for local Brand Ambassadors and contribute to their recruitment & mentoring
• Manage relationship with our local Brand Ambassadors network through Monthly meeting best practices sharing training..
• Plan and organize the annual Brand Ambassador summit in France
• Facilitate relationship between Global and local Brand Ambassadors (market visits customer relationships..)

MANAGE AND NURTURE THE RELATIONSHIP WITH OUR GLOBAL MASTER MIXOLOGIST

• Negotiate and follow the contrat & agenda of our talent (consultancy hours markets visits press interviews..)
• Be the key contact in the team and coordinate all requests/outputs with different stakeholders (Marketing PR Indigo markets..)

BUILD STRATEGY TO FOSTER BARTENDERS & KOLS ADVOCACY GLOBALLY

• Identify Key bartenders & opinion leaders around the world in tight collaboration with markets
• Plan and organize from A to Z the Martell Global bartender summit to inspire Bartenders and turn them into long-term advocates for the brand
• Identify key Trade shows & develop relevant experiences bringing to life the Brand platform in close collab with markets (ex: Tales of Cocktails..)
• Collaborate tightly with global SIP Pernod Ricard team

If you recognize yourself in the description below dont wait to apply!

You have a masters degree in marketing communication media etc.

You have at least 5 years professional experience in marketing ideally in

prestige segment and/or wine & spirits sector

You are fluent in both English and French

Wait theres more

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work from home (2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily employee events

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills and we welcome all types of talents.

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