EMEA Media Planner

Bandai Namco Entertainment Europe is a leading global publisher, developer and distributor of entertainment content for platforms including, but not limited to, all major video game consoles and PC.

Part of the Japanese Bandai Namco group, we are known for bringing many entertainment's top franchises to market such as PAC-MAN™, GUNDAM™, TEKKEN™, ACE COMBAT™, DARK SOULS™, and ELDEN RING™, as well as European led projects such as LITTLE NIGHTMARES™.

Bandai Namco Entertainment Europe has 15 international offices with operations in 50 countries and is headquartered in Lyon, France’s capital of gastronomy, located at the intersection of two rivers, creating a lively peninsula at its center.

Our company's motto is ‘Fun for all into the future’, join Bandai Namco Entertainment Europe’s family now to be part of that journey!

Within Bandai Namco Entertainment Europe Headquarters, you will join the Marketing Team under the responsibility of the EMEA Marketing Director.

As an EMEA Media Planner, you will create the framework that will help our EMEA central and local marketing teams maximize digital media campaigns’ efficiency and performance.

Your main responsibilities include (non-exhaustive list) :

Lead the strategy and execution of EMEA media activity

• Collaborate with EMEA Central and Local Brand Teams to define the overall media strategy for each product, building clear actionable guidelines and recommendations in terms of budget split, timeline, formats, audiences etc.
• Lead dedicated discussions with Brand, Editorial and Business Intelligence Teams to craft robust audience targeting based on the larger GTM plan and objectives set for each project
• Work hand-in-hand with our CRM and Web Teams for optimal use of our 1P data, maximum leverage of our ecosystem to track and retarget consumers, and building of a consistent customer journey
• Foster a strong positive collaboration with Local Subsidiaries to ensure a solid level of performance on all the campaigns they manage directly.
• Work closely with external agencies and internal resources to lead and execute the campaigns managed at Central level, ensuring solid consistency with Local campaigns handled by our Local Subsidiaries
• Communicate, align and share best practices (when relevant) with your counterparts at US Headquarters. Together with the EMEA Brand Team, evangelize and report to our worldwide Headquarters in Japan when needed to valorise our regional expertise and added value

Tracking, reporting & analysis

Development of initiatives to advance the company knowledge on media advertising

Sounds interesting?

Please send us your CV and cover letter in English (applications submitted in other languages will not be reviewed).

Additional Information

Job location : 15 rue Félix Mangini, 69009 Lyon – France / This position is not eligible to full remote

Start date : asap

Contract : full time (permanent)

Remuneration : fixed and variable compensation

Benefits : flexible working hours, 2 teleworking days per week, lunch vouchers, profit sharing, reimbursement of public transportation costs, work council advantages (gift vouchers, discount on services...), nice building with various facilities (gym room, gaming room, nap room, car / bike / scooter parking, cafeteria and coffee corners…)