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About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.

Our mission is to turn passion for sports and gaming into trusted information, data-driven insights, and responsible entertainment.

We’re a multicultural and fully remote company uniting 50+ in-house and 200+ external experts from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

North Star Network is looking for a Bulgarian Content Writer to join our editorial team.

As a Writer, you will create high-quality, engaging, and SEO-optimized content for our Bulgarian sports betting and online casino websites. Working closely with Content Managers, Editors, and SEO Specialists, you will produce content that helps users make informed decisions while supporting the growth of our brands in the Bulgarian market.

Key Responsibilities

Content Creation

• Write original, high-quality articles following detailed content briefs and editorial guidelines.

• Produce sports betting, online casino, bookmaker, slot, and gambling-related content tailored to the Bulgarian market.

• Conduct thorough research to ensure factual accuracy and up-to-date information.

• Adapt your writing style to different audiences, brands, and content formats.

• Deliver content on time while maintaining consistently high quality.

• Good working knowledge of WordPress (you should be able to upload and format articles yourself).

SEO & Content Optimisation

• Apply SEO best practices, including keyword optimisation, internal linking, metadata, and content structure.

• Update existing content based on feedback from Content Managers and SEO Specialists.

• Review and refresh articles to ensure accuracy, relevance, and strong search performance.

• Follow content briefs designed to maximise visibility and user engagement.

Collaboration

• Work closely with Content Managers, Editors, and SEO Specialists.

• Incorporate editorial feedback and continuously improve content quality.

• Communicate proactively regarding deadlines, challenges, and content ideas.

• Contribute to maintaining a consistent editorial tone across all Bulgarian brands.

Quality & Compliance

• Ensure all content complies with editorial standards, local regulations, and responsible gambling guidelines.

• Register at both bookmakers and online casinos and provide screenshots of the registration and bonus activation process as proof of genuine user experience (personal data will always be blurred).

• Maintain a high level of accuracy, readability, and credibility.

• Excellent research and writing skills to produce engaging, informative, and unique content (no AI-generated or rewritten articles).

• Every bonus figure and condition must be sourced from the operator's own official terms, no invented numbers, and no claims that cannot be traced back to a document.

What we're looking for

• Be legally eligible to register and maintain personal accounts on Bulgarian-licensed sports betting and online casino operators, this requires being of legal age (18+) and holding valid official identity documents that can pass operators' identity verification (KYC) against official records.

• Native-level Bulgarian speaker with excellent writing and editing skills.

• Professional working proficiency in English.

• Previous experience writing SEO content, ideally within sports betting, online casino, or iGaming.

• Strong understanding of SEO fundamentals and content optimisation.

• Excellent research skills and attention to detail.

• Ability to write engaging, informative, and conversion-focused content.

• Comfortable working remotely in a fast-paced, international environment.

• Highly organised, autonomous, and able to manage multiple deadlines.

What we offer

• Full-time Service Provider contract.

• 100% remote position with flexible working hours.

• The opportunity to work on leading international sports betting and casino brands.

• A multicultural and collaborative international team.

• Continuous feedback and opportunities to develop your editorial and SEO skills.

• Long-term collaboration within a fast-growing digital media company.

Ready to join us?

If you're passionate about sports, betting, SEO, and content creation, we'd love to hear from you.

Join North Star Network and help create high-quality content that reaches millions of sports fans and bettors across the Bulgarian market.