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Engagement Content Marketing Manager, JP Marketing
Job ID : 2875060 | Amazon Japan G.K. - A43
JP Marketing is seeking an experienced and driven Engagement Content Marketing Manager to join our Category & Channel Marketing team. This role is responsible for developing and executing successful channel strategies in Paid Social Media and Outbound / Email, conducting structured tests, rolling out successful campaigns, and optimizing performance against clear goals. The ideal candidate will have a strong understanding of online marketing, proven experience in setting up marketing tests and analyzing results, and a track record of driving substantial results in areas such as B2C branding, customer acquisition, lead generation, and revenue generation, specifically through large-scale advertising programs.
At JP Marketing, we foster a challenging and rewarding work environment where you'll have the opportunity to drive growth, innovation, and customer-centric strategies. To be successful in this role, you will need to be passionate about content marketing, channel optimization, and delivering exceptional customer experiences. Furthermore, you will be highly innovative and comfortable driving new programs from conception through execution in an ambiguous and fast-paced environment.
Key job responsibilities
- Develop deep channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.
- Develop content strategies, research trending topics and produce exceptional content to create valuable, helpful content and storytelling.
- Translate channel insights into test plans, product / feature proposals, and opportunities for optimization.
- Define and run tests, including A / B experiments to test new vendor features and / or inform new product development.
- Conduct in-depth analyses specifically geared towards moving customers along the buyer's journey.
- Translate analytical findings into actionable insights and concise business actions and recommendations.
- Collaborate with cross-functional teams, including marketers, creative producers, product managers, engineers, finance, and analytics, to drive strategic initiatives.
BASIC QUALIFICATIONS
PREFERRED QUALIFICATIONS
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit this link for more information.
Posted : February 25, 2025
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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