Talent.com
Forterro
Senior, Field MarketingForterro • Lyon, FR
Senior, Field Marketing

Senior, Field Marketing

Forterro • Lyon, FR
Il y a 25 jours
Type de contrat
  • Temps plein
  • Quick Apply
Description de poste

Description

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.


Key Responsibilities

  • Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
  • Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
  • Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
  • Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
  • Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
  • Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
  • Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
  • Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
  • Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Skills, Knowledge & Expertise

  • Degree in Marketing, CRM, Sales, or equivalent qualification.
  • Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
  • Strong analytical skills and a structured, self-driven approach to work.
  • Excellent communication skills with a high level of customer and team orientation.
  • Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
  • Fluent English and French (written and spoken), any other European language is a plus.
  • Ideally, prior management experience.
  • Willingness to travel as required.

Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.

Our product line businesses are local, not localized and vertical, not verticalized.

Créer une alerte emploi pour cette recherche

Senior, Field Marketing • Lyon, FR

Offres similaires

Marketing expert - Réseaux sociaux - Lisbonne

Cross Border TalentsLyon, France
Temps plein
Quick Apply

Et si votre prochain job vous plongeait au cœur de l'univers des réseaux sociaux et des créateurs de contenu ?.Vous êtes passionné(e) par le digital, les réseaux sociaux et l'univers des créateurs/... Voir plus

Consultant En Pilotage De La Performance

BM&ALyon, France, FR
Temps plein

Pilotage de la Performance - Postes ouverts à Lyon ou ParisVous avez envie de capitaliser sur une double expérience, audit et contrôle de gestion en corporate, afin d’exprimer toutes vos compétence... Voir plus

 • Offre sponsorisée

Data Centres Market Director – Central Europe

WSP FranceLyon, Auvergne-Rhône-Alpes, France
Temps plein

The CE Market Leader for Data Centres is a senior strategic role responsible for driving growth, shaping commercial strategy, and ensuring excellence in delivery for major Data Centre projects acro... Voir plus

Chargé de Marketing Digital / Environnement SaaS - éditeur de logiciel (H/F)

Cofabrik RHLyon, Auvergne-Rhône-Alpes, France
Temps plein

Éditeur de logiciels, notre client lyonnais propose une.SaaS personnalisées et sécurisées.Cette société dynamique et prometteuse qui réalise 3M€ de CA se différencie par :.Dans un contexte de crois... Voir plus

French Sales Account Representative - Sofia, Bulgaria w/ Relocation Package

Cross Border TalentsLyon, France
Temps plein
Quick Apply

The project is for the world's largest professional networking platform and starts on the.Previous sales experience is mandatory.You will reconnect with former B2B customers, encourage them to resu... Voir plus

French Team Leaders, Ready for a new challenge in Sofia, Bulgaria?

Cross Border TalentsLyon, France
Temps plein
Quick Apply

We're looking for a French-speaking Digital Trust and Safety Team Leader to join a major international project based in Sofia, Bulgaria.This is a chance to step into a leadership role in one of the... Voir plus

Customer Success Manager Senior (F/H)

Kare SchoolLyon, Auvergne-Rhône-Alpes, France
Temps plein

Tu es passionné(e) par la relation client et tu veux avoir un impact direct sur la croissance d’une entreprise SaaS en pleine expansion ?.Alors cette offre est faite pour toi :.Customer Success pou... Voir plus

Marketing expert - Réseaux sociaux - Francophone à Lisbonne

Cross Border TalentsLyon, France
Temps plein
Quick Apply

Et si votre prochain job vous plongeait au cœur de l'univers des réseaux sociaux et des créateurs de contenu ?.Vous êtes passionné(e) par le digital, les réseaux sociaux et l'univers des créateurs/... Voir plus

Stage En Marketing D'Influence - €800 Par Mois

UpfluenceSaint-Priest, France, FR
Stage

Stage conventionné & rémunéré (800€/mois, stage de 6 mois minimum)Temps plein - 35 heures/semaineBasé à Lyon - Possibilité de faire du télétravail partielDébut: Mars 2026À propos d’UpfluenceUpfluen... Voir plus

 • Offre sponsorisée

French Speakers Wanted

Cross Border TalentsLyon, France
Temps plein
Quick Apply

Work and Live in Greece, Portugal, Spain or Bulgaria.Are you a French speaker looking to take your career abroad? Join our international Customer Service team and experience life in some of Europes... Voir plus

PUDO Network Field Manager-Lyon-frequent travel required)

CainiaoMions, Auvergne-Rhône-Alpes, France
Temps plein

Reporting to the Network Team, you are responsible for developing, managing, and optimizing a network of Pick-Up & Drop-Off (PUDO) points within your assigned region.You play a key role in scaling ... Voir plus

French Speakers, Join a Top Social Media Project in Lisbon, 3000 Welcome Bonus

Cross Border TalentsLyon, France
Temps plein
Quick Apply

Are you a fluent French speaker ready to take your career to the next level? Join one of the worlds leading social media platforms as part of an international team based in beautiful Lisbon, Portug... Voir plus

French-speaking Social Media Project in Sofia, Bulgaria (Relocation Provided)

NordicrecruitersLyon, France
Temps plein
Quick Apply

Looking for a fresh career adventure in a dynamic European capital? Join our international team in.Social Media project where your French language skills and passion for online communication can tr... Voir plus

Senior Pm - Data Integration & Erp | High-Impact Role - €60.000 - €80.000 Par An

Limelight HealthLyon, France, FR
Temps plein

Recherche un chef de produit pour diriger une équipe, définir la feuille de route et coordonner les équipes techniques. Voir plus

 • Offre sponsorisée

Product Marketing - €38.000 - €42.000 Par An

TopOrder / myPOSVilleurbanne, France, FR
Temps plein

En tant que responsable du marketing produit, vous serez responsable de la stratégie de valorisation des produits, de la définition des messages clés et de la création de supports commerciaux.Vous ... Voir plus

 • Offre sponsorisée

French-speaking Content Moderator in Athens, Greece (Relocation Provided)

NordicrecruitersLyon, France
Temps plein
Quick Apply

Are you ready to take your career abroad and experience life in one of Europes most historic, sunny, and inspiring capitals? Join our international team in.French-speaking Content Moderators.French... Voir plus