Director Digital Marketing & Transformation - BA Beverage and Food Preparation

Join Electrolux Professional Group - asDIRECTOR DIGITAL MARKETING & TRANSFORMATION - BUSINESS AREA BEVERAGE & FOOD PREPARATIONABOUT THE JOBAs Director of Digital Marketing & Transformation you will support the integrated business of the division, partnering with the SVP of the division and key General Managers.

You will, with a small functional team, develop, drive and share best marketing practices both on and off line.This new role reports to the SVP of the division Beverage & Food Preparation.

About the Electrolux Professional GroupThe Electrolux Professional Group is one of the leading global providers of food service, beverage, and laundry for professional users.

Our innovative products and worldwide service network make our customers’ work-life easier, more profitable and truly sustainable every day.

Our solutions and products are manufactured in 13 plants in eight countries and sold in over 110 countries. In 2023, the Electrolux Professional Group had global sales of SEK 12bn and approximately 4,300 employees.

Electrolux Professional’s B-shares are listed at Nasdaq Stockholm. For more information, visit ABOUT YOUUniversity degreeDeep expertise in Digital Marketing, Ecommerce and CRM programs : SEO, SEM, SEA, Data Analytics, ContentChange management experienceExcellent public speaking and presentation skillsGood financial understandingDrive digital thinking across the organization / division.

Leadership and strong cross-collaborating mindsetAvailability to travelUnquestionable ethics and integrityExcellent business acumen and consultative skillsAdaptable, you have judgement and decision making, acumenHighly analytical and have strong level of attention to detail can do attitude to drive changes excellent intercultural communication skillsA strong team player with a commitment to delivering a high level of internal customer service and comfortable interacting at all levels within the organization / functionsExperience in multicultural environments and open to diversity and inclusionInnovative and curiousAble to work independently with minimum guidance Believe in consumer & customer focus;

cross-collaboration and networkingDeliver results with ambition and drive, operational orientatedREQUIRED COMPETENCES

Customer Obsessed - you are focused on delivering value to the customers, both internal and external

Trustworthy you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks.

You collaborate and enable others to deliver.

Bold - You take action to deliver better outcome. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment.

You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.

Sustainable You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future.

You always act ethically.ABOUT OUR BENEFITS-

Fair compensation and benefits package in line with the market-

Flexible hybrid workplaces that include remote and in-office roles-

Room to express your potential, develop and strengthen your competences-

Continuous learning opportunities-

Diversified, multi-cultural environmentABOUT YOUR TASKSSupport the company and division customer experience mission, strategy and roadmapAnalyse and oversee the overall digital customer experience linked to the business model and strategyIdentify and implement bold customer-centric digital plans based on relevant customer personas and multichannel requirements.

The objective it to develop marketing as a key support for profitable growthDrive connections between all digital initiatives, applications and channels (de-silo) and oversee roll-out plans and change managementClosely collaborate with multiple stakeholders across the organization (Business Units Coffee, Beverage and Food Preparation incl.

Category Management, Sales, Trade Marketing, Customer Care)Connect Go-to-market strategies for all products and services across the 360 customer journey applying a digital first thinking, content creation and leads nurturing approachApply current digital technologies and applications (CRM, Marketing automation, AI, analytics, data) to drive awareness, consideration, purchase and retentionWork closely with Central Marketing (governance) and BU Marketing to ensure the creation, communication, and execution of digital marketing project plans and tacticsFoster institutional knowledge on analytics and educate senior leadership on digital customer trends as well as channel dynamicsFull timePosting Date : 2024-04-04