SEO Manager

Role based in Paris

Your mission in the team :

As the SEO Manager of Allianz Direct France, you will be reporting to Leopold, our VP of Growth and your mission encompasses several key responsibilities aimed at enhancing the online visibility and performance of our website.

Part of your responsibilities will be to :

• Identify opportunities to create new content and coordinate the production of high-quality content by effectively involving multi-disciplinary teams, both internal and external, such as copywriters, designers, developers and CRM managers.
• Improve the site's technical performance by suggesting enhancements to our in-house developers, aligning with the defined technical roadmap.
• Develop netlinking strategies to bolster the website's notoriety.
• Conduct regular analyses of the website, including assessing the link profile, page performance in terms of SEO, and the evolution of conversion rates (CRO), alongside ongoing competitive benchmark analysis.
• Stay informed about major changes in search engine algorithms and key industry developments to adapt our SEO strategy accordingly and disseminate this knowledge across the company.
• Anticipate potential recruitment needs within the team, participate in recruitment efforts, and supervise the SEO team effectively.

What do we recommend to be successful?

To excel in this role, we recommend the following qualifications and attributes :

• A minimum of 5 years' successful experience in SEO and management, either within an agency or as an in-house SEO specialist.
• Proficiency in SEO tools such as SEMRUSH, Search Console, Google Analytics, and Screaming Frog.
• Familiarity with various CMS - we use Prismic.
• Ability to work in an agile environment and collaborate effectively with diverse teams.
• Strong English communication skills enabling seamless collaboration with colleagues.
• Fluent / native in French
• Experience in the insurance sector, which provides valuable insight into the unique challenges and opportunities within our industry.

What is in it for you?

This is an opportunity to join a company in the process of scaling up, a team on a human scale and to work with Allianz Direct's European subsidiaries to exchange best practices and deal with cross-functional issues, and why not benefit from group mobility in Europe?

• International and friendly team & Office in Paris
• Group mobility in Europe
• Meal vouchers
• Health Insurance
• Remote-friendly policy
• Free book policy
• 28 days of holidays

Our recruitment process :

1. First interview / Introduction call with Alexandre (SEO Manager)

2. Case study + debrief with Alexandre and Leopold (VP Growth)

3. Hiring Manager interview with Léopold

4. Culture fit / Culture add interview with a member of the People team

Allianz Direct France x Luko, Who are we?

We created Luko with a simple vision.

50% of consumers don’t trust their insurer, yet it is mandatory in many cases and it is the only stakeholder you can turn to when damage occurs in your home.

So we decided to reinvent insurance to make it finally customer-centric like we believe it was meant to be.

We started by creating the most transparent and useful insurance company out there : one that you can finally trust, because its business model was designed for positive impact and because its product experience is meant to empower users rather than mislead them.

We created the most intuitive and user-obsessed insurance experience you can wish for : subscription in 2 minutes, a simple offer, customisable coverages, no hidden fees, policies without any engagement, termination in 3 clicks.

In 6 years, we have convinced over 400,000 users to trust us. We rapidly became the online home insurance market, putting technology at the service of customer satisfaction and operational efficiency : by 2022, 25% of home insurance policies sold online in France were Luko policies;

and nearly one in two new Luko customers took out a policy on the recommendation of friends and family.

In February 2024, Luko joins Allianz Direct, the digital pan-European subsidiary of the Allianz Group, with the aim of becoming the market leader in direct home insurance in France.

This makes Luko emerging the strongest neo-insurer.

Together, and because Luko and Allianz Direct share a common vision and DNA, we will continue our mission to shake up the market by offering the best value for money and even more simplicity and transparency.

Allianz Direct DNA

Becoming part of the Allianz Direct organisation means that you have a match with our DNA. We have the following 6 core values :

Customer obsessed

Communicative

Data-driven

Agility

Team player

Open-minded

You’ve read all the way, you may as well apply!

Our company-wide communication language is English (written & spoken).

We would therefore appreciate it if you could send us your application’s content (CV, cover letter, portfolio ) in English.

Belonging : Diversity, Inclusion & Equity

We believe inclusion is the result of ongoing commitment. We want to build an authentic environment, open to everyone regardless of nationality, physical ability, family structure, age, socio-economics, civil status, sexual orientation, gender identity, ethnic origin, religion, belief or anything else that makes your life experience unique.

We are continuously working to create a diverse, equitable and inclusive environment, where everyone has a space to thrive.