Vice President - Brand Management & Guest Experience Premium (F / M / X)

Grand Mercure Hotels & Resorts appeals to a travellers insatiable quest for discovery offering an immersive experience that celebrates national culture and stimulates the senses. Present in 10 countries Grand Mercures portfolio consists of over 80 hotels with an additional 30 hotels in the pipeline. Each hotel is unique and authentically reflects its destination by embracing the local way of life infusing age-old traditions with modern flair. Guests are invited to connect with the destinations national heritage through locally inspired dishes beverage ceremonies wellbeing traditions and thoughtful design. Grand Mercure Hotels focus on tailoring a sensorial immersion that moves guests through scent touch taste vision and sound. Whether its the aroma of local cuisine the touch of textiles the sound of traditional music or the taste of delicacies travellers can truly experience the heart of a destination.  With Grand Mercure guests transcend the ordinary and embark on a journey of discovery. Our hotels are not just places to stay; they are cultural sanctuaries that celebrate the rich tapestry of a countrys heritage offering new perspectives through immersive sensorial experiences.

The Vice President Brand Leader is a key member of the Global Brand Leadership team and a key partner of the Brand Marketing organization. He / she functions as the strategic guest experience leader for the brand. The Vice President Brand Leader plays the central leadership role in driving successful operational execution of the brand promise ensuring that every Hotel in the world lives up to the expectations of our target consumers across product service and experiential programming pillars.

This requires driving mission-critical cross-functional initiatives that align the eorts of multiple stakeholder groups to deliver excellence in the Guest Experience including but not limited to Regional Brand Teams Regional Operations DT&S F&B Owners relations Development Learning & Culture.

This position is responsible for the brands operational performance and leads all aspects of the Guest Experience including identification of critical business needs strategy development concept design roll out strategy and flawless execution all in partnership with the above stakeholder groups.

This role will also partner closely with SVP Brand Management and Guest Experience to develop brand positioning target consumer definition design strategy and portfolio & growth strategy.

Brand Strategy & Planning

• Partners with President / SVP Brand Management and Guest Experience to develop the global long-term strategy for the brand including positioning evolution of target consumer development strategy and business goals.
• Acts as the face of the Brand across the organization to guide on strategy execution of the brand from other functions including operations finance HR DT&S Public Relations Sales Owner services
• Ensures that business model positioning and core proof points are clearly articulated for the brands understood by key stakeholders and scalable to drive system growth.
• Develops drives and owns the strategy to improve operational performance for the brand globally
• Partners with Regions to drive PURE Hotels strategy globally to improve product modernity  through operational engagement owner negotiations on product investment accelerated renovations and in some cases managing portfolio exits
• Secure commitment and investment to improve product quality elevate stang levels refresh B&F concepts drive guest experience
• Drives the brand forward via new initiatives products and services (including evaluation of initiative impact ROI and sustainability).
• Leads the development of the annual brand business plan and the 3-year brand vision plan
• Assists in the development and execution of long term goals specifically the ones impacting brand enhancement.
• Provides strategic guidance and partners with disciplines / market to set Brand Performance Scorecard targets.
• Reviews scorecard performance across globally and by regions.
• Provides oversight to ensure the appropriate resources are applied to surface and analyze trends identify root causes of issues and make improvement recommendations and / or adjust targets as appropriate.
• Translates internal and external research and trends into actionable brand strategies. Analyzes data to frame up a business issue / concept; determines feasibility and understands how to operationalize the concept; converts research data into actionable options for moving the brands forward.
• Educates / communicates on brand strategy positioning voice strategic pillars and competitive environment.

Brand Performance & Development

Operations & Culture

Style And Design

Marketing & PR & Digital

Qualifications :

Additional Information :

Why Join Accor

Accor dares to impact :

Remote Work : Yes

Employment Type : Full-time

Key Skills

Change Management,Financial Services,Growing Experience,Managed Care,Management Experience,Analysis Skills,Senior Leadership,Performance Management,Process Management,Leadership Experience,negotiation,Analytics

Experience : years

Vacancy : 1